Rockwell Automation is the world's leader in industrial automation. We love taking complex, highly technical topics and making them easy to understand. We believe what we say and what we do must always match. We believe in the power of marketing to build energy, reach new audiences, grow our business and create unique branded experiences.
Our Team Lead, Marketing Communications will believe in this too. You will be responsible for effectively generating awareness and interest in our core industries and initiatives by leading our marketing communication function of industry marketers. You will be responsible for defining, identifying and addressing Marketing Communications objectives based on our marketing strategies. You will help the team build messaging and customer insights that support our global market position and capabilities. The Marketing Communications' team develops and implements marketing communications & digital campaign tactics that represent the depth and breadth of our product, solution and industry offerings.
You will be a marketing evangelist internally and a brand ambassador externally. You will be a leader and a do'er – a critical thinker and a positive influence. You will lead, mentor and coach marketing professionals to ensure they have the skills needed to deliver great results today and in the future.
In short, you are a ROK star.
This role
Requires an in-depth understanding and experience generating customer and business insights.
Requires knowledge of marketing communications & digital including strategies, standards and activities.
Ability to identify and develop positioning and messaging that uniquely differentiates Rockwell Automation as the leader in industrial automation.
Demonstrated skills in project management and insight messaging.
Supports our strategy and programs that create interest for Rockwell Automation products and solutions across key industries and initiatives.
Leads the industry marketing communications team and provides expertise and guidance on growth opportunities across the organization.
Experience with market intelligence data. Understanding of our buyers, how they buy and their buying criteria.
Ensures that projects and deliverables are subject to measurement/metrics. Understanding of analytics.
Understanding of SEO, SEM, paid and organic social media, display advertising, marketing automation, etc.
Participates in campaign planning discussions and implements and executes on marketing communications deliverables that appropriately target customers' buying behaviors and needs and supports our industries and initiatives.
Adherence to branding guidelines and standards while developing specific communications strategies.
Manage development, production and distribution of promotional & collateral materials to support sales and marketing programs.
Prior experience leading marketing teams and execution of marketing plans.
Prior experience managing and coaching diverse, multi-cultural teams.
Prior experience working with sales and marketing teams to broadcast our message to the market, across the organization, and our partner community
Cultivates effective networks of internal and external customers, suppliers, stakeholders and vendors /suppliers.
EOE, M/F/Disable, Vet #LI-MM1
Internal Number: 2575202
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.
