Gannett Fleming is looking for an experienced Marketing Strategist in our Los Angeles, CA, office to support our Construction Services and Transportation Business Lines. Join our Journey!
The successful candidate must be a strategist-doer, responsible not only for executing a formal marketing program but also for helping to develop the strategy behind it. Typical tasks include preparing marketing plans, campaigns, and budgets, as well as performing competitive intelligence, market research, thought leader programs, advertisements, collateral materials, award submissions, video, direct mail, signage, and web content, among other marketing activities. All deliverables demand impactful writing, targeted strategy in support of marketing and business goals, and standards of Brand excellence.
The strategist must be a strong writer and editor, versatile self-starter, stickler for grammar and organization, and bring a proactive, professional, and creative approach. The strategist also must be an effective listener, project manager, and communicator for both written and oral presentations. May direct marketing training/coaching for employees.
Principal Responsibilities and essential functions
Lead development and execution of marketing plans and associated budgets; align marketing strategy with Gannett Fleming’s Strategic Action Plan.
Understand business line positioning and differentiation strategies; implement tactics to grow a thought leadership program; and evaluate metrics for measuring effectiveness of marketing efforts.
Maximize use of customer relationship management (CRM) system to support business development efforts.
Collaborate with subject matter experts to develop and maintain a portfolio of integrated marketing materials for assigned business line based on strategic market planning. Deliverables include: award submissions, advertising campaigns, announcements, brochures/collateral, direct mail, marketing qualifications, and presentations.
Steer, coordinate, and support trade show and special event strategy and program development, including pre-positioning and post-event follow up.
Develop and help maintain corporate marketing systems and applications.
Develop website content and work with creative team to produce multimedia presentations/videos; collaborate with corporate communications team to ensure digital marketing strategy is reflected in business line social media channels (Facebook, blogs, Twitter, LinkedIn, Instagram and YouTube).
Research key competitors/markets and effectively communicate research findings to management and assigned business line to chart growth strategies, develop positioning strategy and differentiation tactics, and impact successful penetration/expansion into new markets.
Support development of key Gannett Fleming corporate publications, including corporate magazine and corporate sustainability report.
Support development and maintenance of corporate marketing systems and applications.
Accountable to following all corporate marketing procedures and protocols.
Serves as a corporate marketing resource for an assigned Gannett Fleming region, thereby maintaining a high-level understanding of the region’s marketing needs and focus.
Education and Licensing requirements
Bachelor's degree in business, marketing, communications, or related field.
8-10 years of progressive marketing experience
Willingness to obtain Certified Professional Services Marketer (CPSM) or Professional Certified Marketer (PCM) accreditation.
Training, Skills, Knowledge and/or experience
Exceptional planning, project management, attention-to-detail, and coordination skills.
Demonstrated creative thinking.
Excellent interpersonal skills and experience to work with employees at all levels of the organization.
Excellent writing skills with ability to work in a fast-paced, deadline-driven environment.
Ability to manage multiple, concurrent projects from concept to completion.
Skilled at translating complex subjects into communications for broad audiences.
The ability to influence broad cross-functional teams
Ability to successfully multi-task to meet deliverables, as well as routinely prioritize major initiatives and tasks.
Expertise in a wide variety of communication delivery vehicles, including video, podcasting, website content management and CRM systems, and social media.
Proficient in AP Style and able to write clearly and succinctly with a high-level of accuracy, using proper grammar, spelling, and punctuation.
Team-oriented and comfortable working with employees at all levels of the organization.
Willingness to travel to Gannett Fleming offices and participate in industry events and professional conferences.
Proven experience in ensuring budgets and schedules meet requirements.
Knowledge of layout and graphic design principles to direct art projects.
Strong PC skills, including Microsoft Office applications, Excel, and PowerPoint.
Internal Number: 5119
About Gannett Fleming
For more than 100 years, we’ve been a leader in global infrastructure solutions with a focus on planning, design, technology, and construction management services for a diverse array of markets and disciplines. Across more than 60 offices, 2,000+ highly qualified professionals are united in an unyielding commitment to deliver excellence to every client and every project, every day.
Excellence Delivered As Promised. It’s more than a slogan. It’s our standard. It’s the expectation we place upon ourselves as individuals and as a company. It represents our commitment to our valued clients, industry partners, and employees. It’s our earnest pledge to do what we say. It’s the core of who we are as a firm and the foundation upon which all of our relationships and projects are built.