The Gerontological Society of America, a 501(c)(3), $7M organization, with 5,500+ members is seeking a marketing manager responsible for managing the marketing of organization products by developing and implementing marketing and advertising campaigns, tracking sales data, maintaining promotional materials inventory, exhibiting at trade shows, maintaining databases, and preparing reports. Manage the day-to-day implementation of the organization’s strategic marketing (including social media) plans to ensure an accurate, consistent message in its marketing initiatives. Responsible for producing programs that support membership development, annual scientific meeting, special events, publications, professional affairs/policy, products, and services directed to members, customers, markets, and industries. Collaborates with the associate director of marketing and social media in executing market research initiatives that assist with the organization’s goals and objectives.
Assist in the development of marketing/social media financial planning and budgets that integrates with other department financial plans. Manages advertising sales and trade shows. Manage the production of products and programs ensuring alignment with the organization brand and budget parameters. Serve at the primary organization point of contact for printers, designers, and mail houses, and facilitates the production of all materials (print, electronic, e-newsletters, various publications, annual scientific meeting materials, membership materials and professional affairs materials, etc.)
Manage the continuous review of marketing and social media strategies and tactics, including analyzing return on investment, reporting on results, and creating enhanced strategies that will improve market impact and return on investment.
Manage competitive intelligence gathering and analysis on key competitors, potential partners, and other factors (i.e. economic) that may impact the organization’s products and services. Interpret information and generates internal reports and findings to inform business development/change decisions.
Minimum a Bachelor’s degree in marketing. Association management a plus.
Minimum demonstrated experience with management of marketing campaigns, optimization of resources, data collection, analytics, branding, tracking, social media marketing, content distribution, SEO, and email marketing. Preferred knowledge of marketing software for advanced workflow automation, marketing intelligence, and marketing automation. Experience with management of marketing campaigns, optimization of resources, data collection, analytics, team collaboration, branding, tracking, social media marketing, content distribution, SEO, lead scoring and nurturing, and email marketing.
Minimum demonstrated experience with social media and on-line marketing html (banner ads, web content, content/inbound marketing and Google AdWords). Proficiency with MS Office, including Excel, Word, and Outlook, and Adobe Acrobat in a PC environment. Knowledge of Association Management Information Systems (preferably Clear Vantage); SharePoint.
About The Gerontological Society of America
The Gerontological Society of America (GSA) is the nation's oldest and largest interdisciplinary organization devoted to research, education, and practice in the field of aging. The principal mission of the Society — and its 5,500+ members — is to advance the study of aging and disseminate information among scientists, decision makers, and the general public. Founded in 1945, GSA is the driving force behind advancing innovation in aging — both domestically and internationally. Its members come from more than 50 countries.
The Society’s headquarters is located in Washington, DC. Its staff — working with an elected Council, editors, and various committees — manages all the activities of the organization. GSA members have the choice to affiliate with one of four professional sections: Biological Sciences, Behavioral and Social Sciences, Health Sciences, and Social Research, Policy, and Practice. Students and recent graduates also become part of GSA’s Emerging Scholar and Professional Organization. GSA fosters collaboration between physicians, nurses, biologists, behavioral and social scientists, psychologists, social workers, economists, policy experts, those who study the humani...ties and the arts, and many other scholars and researchers in aging. This stems from the belief that the intersection of research from diverse areas is the best way to achieve the greatest impact and promote healthy aging.
GSA publishes the longest-running and most widely-cited peer-reviewed journals in its field: The Gerontologist; The Journals of Gerontology, Series A: Biological Sciences and Medical Sciences; The Journals of Gerontology, Series B: Psychological Sciences and Social Sciences. Innovation in Aging is GSA’s first interdisciplinary open access journal. GSA convenes an Annual Scientific Meeting which showcases the latest advancements in gerontological research. This event attracts approximately 4,000 professionals, and the program consists of more than 450 peer-reviewed scientific sessions featuring research presented for the first time.