Executive Director, Marketing %26 Communications - Tepper School of Business
Carnegie Mellon University
June 20, 2018
Executive Director, Marketing & Communications - Tepper School of Business-2009316
The Tepper School of Business is among the world's best business schools consistently placing among the top-ranked schools for both undergraduate and graduate programs. Our mission at Tepper is to improve the leadership and problem-solving capabilities of individuals so as to improve their value to organizations and society at large. We strive for perfection in the creation and dissemination of knowledge that is evident in scientific principles and interdisciplinary collaboration, and our focus toward improving the practice and profession of management.
We are seeking an authority and visionary leader with excellent marketing capability and strategic decision-making skills to own Tepper's marketing and communications operations. You will effectively develop and lead a comprehensive, integrated program for the school with well-defined success metrics. This effort includes planning, implementation and evaluation of advertising, media/public relations, design, and digital initiatives among the school's core channels, as well as coordinated communications for the school's internal audiences.
Reporting to the Dean's Office, you will be responsible for the strategic implementation of marketing and communications programming that supports the Tepper School brand among its various constituencies. This is an exciting opportunity if you thrive in an interesting and challenging work environment. You will collaboratively lead the in-house marketing team in operationalizing the Tepper School brand in support of the school's educational programs, faculty research, and strategic mission and vision of the school as a top-tier business school.
Core responsibilities will include:
Create, design, implement and sustain an integrated marketing and communications plans (external and internal) that support the Tepper School's strategic plan, brand strategy and mission. Collaborate with administrators, faculty, students, and alumni to support this plan and to develop common strategies for its successful Implementation. Primary marketing advisor to the Dean, Sr. Associate Deans, operating unit heads and CMU colleagues on specific initiatives, issues and challenges in the areas of marketing and communications as these efforts relate to the stated mission and goals of the institution.
Collaborate with the CMU Central Marketing and Communications division, and serve as the designated liaison with identified university administration on the planning and implementation of the Tepper marketing program. Ensure that the marketing and communications group's future direction and programming is aligned with the school's vision. Support revenue-producing initiatives in tandem with undergraduate and graduate admissions/student recruiting, fundraising, executive education, etc.
Ensure strategic direction of the department is communicated and supported. Supervise an organization of approximately 10- 12 staff members with 3-4 direct reports. High-level monitoring and input regarding work flows, new project kick-offs and operating unit project management/results. Manages and assesses employee performance, provides coaching and mentoring for growth and improved performance.Serves as a team leader and coach, develops and motivates peers and ensures professional development opportunities are available to support employee goals and interests.
Direct responsibility for all related budgets, financial planning, and department expenditures. Work closely with team members and the Dean's Office to ensure return on investment reporting on key marketing initiatives. Determine procedures, processes regarding financial management, reporting and monitoring, for both campaign and non-campaign related spending.
Flexibility, excellence, and passion are vital qualities within Tepper. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
You will demonstrate:
Ability to translate short and long-term goals into plans of action tied to evaluation and key performance indicators
Excellent written communication and oral presentation skills; ability to communicate complex or vague concepts into understandable, compelling, and fact-based ideas
Ability to interact positively with all members of the campus community, external news media and internal constituents
Ability to lead a team toward a common goal, emphasizing collaboration, respect and high performance
Project management, analytical, sound reasoning, and problem-solving skills
Bachelor's degree in Marketing, Communication, or related field required; Master's highly desired
Minimum eight years of related experience required; progressive experience in leadership and/or leading teams highly desired.
Experience in a large organization featuring multi-functional business units/programs preferred; academic or not-for-profit experience preferred.Periodic travel required.
Internal Number: 2009316
About Carnegie Mellon University
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.