The Associate Director of Marketing and Business is responsible for developing all aspects of annual/strategic marketing plan for University Recreation (URec) and Competitive Gaming (Esports). The Associate Director works closely with the University Communications and Student Affairs staff to develop and implement programs to promote and market the Student Activity Center, URec programming which includes Competitive Gaming (Esports) and various areas of Student Affairs. The Associate Director is responsible for sponsorship sales, membership sales and overall departmental revenue generating initiatives. The Associate Director coordinates social media, promotions with media outlets, community partners and campus collaborators, assists with coordinating advertising internally and externally in a variety of media outlets, which include social media, print publications, presentations and preparing advertising settlements. The Associate Director is also responsible for the overall management of the Business Operations for URec, including business development, grant coordination, customer service, student personnel and university wide collaborations.
Required Qualifications:
Bachelors degree in business, marketing or related. 5 years experience in marketing events, programs and facilities. Experience creating strategic marketing plans. Assessment and evaluation experience. Sponsorship sales experience. Grant development experience. Budget experience. Personnel management experience. Excellent written and oral communication skills.
Preferred Qualifications:
Masters degree. Experience with information technology.
Duties & Responsibilities:
Maintains an ongoing integrated marketing and service plan related to URec and works with University Communications in designing and distributing marketing materials and social media posts, both for internal and external clients and ensures fiscal compliance; coordination of advertising, promotion, and sales efforts and attainment of strategic performance goals. Performs marketing, promotional, relationship-building, and sales activities in support of growth of URec, Competitive Gaming (Esports) and Student Affairs, including: Identifying and cultivating new sponsors and partners, such as corporations, local businesses, foundations, service organizations and campus partners. Develops information for support of effective marketing initiatives. Attends public relations events, meetings, university events, and promotion-related activities to position URec for collaboration and new initiatives. Negotiates media buys and coordinates promotions with media outlets, community partners and campus collaborators. Conducts on-going assessment of all URec operations including surveys, market analysis, needs assessments, etc. Develops and manages protocols for use of all marketing tools including website, social media platforms, marquee, digital signage, publication etc. Pursues prospective clients and new revenue-producing initiatives. Develops, implements, and monitors budget lines related to the primary functions of this position. Conducts marketing, sales training, and orientation training of staff as assigned. Coordinates all website activity and social media content for URec, in conjunction with University Communication. Serves as the URec development officer in coordinating fundraising efforts with the Advancement office. Responsible for the supervision of professional, support staff and student personnel. Represents department on several relevant university and community committees. Coordinates grant writing efforts for the department. Conducts special projects as assigned.
Supervision Exercised:
Supervisors are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence. The Leadership Standards define how we lead and treat others in our teams. As leaders, it is our responsibility to seek input from our teams to continuously improve leadership abilities and demonstration of the standards. Additionally, it is our responsibility to encourage and support the growth and development of those whom we lead. At CMU, we encourage employees to grow both personally and professionally, and thus advance CMUs culture of excellence.
Employee Group: Professional & Administrative -Salary Staff Pay Level: Pay Range: $60,000 - $70,000 Division: Student Affairs Department: University Recreation Position Status: Regular Position End Date: Employment Status: Full-Time FTE: 1.0 Position Type: 12 month Weekly Work Schedule: Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as required. Location: 1200 S Franklin St, Mt Pleasant, Michigan, 48859 Posting Ends: Open Until Filled: Yes
About the Department:
About CMU:
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, masters, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 mens and womens Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. Its part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the states largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions - Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more - are within easy reach of the citys central location in Michigans Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
CMU Leadership Standards:
Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.
We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.
Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee.
This position will remain open until filled. However, the university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials before April 22, 2024.
CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see https://www.cmich.edu/offices-departments/OCRIE).
If you wish to see 'EEO is the Law' posters, please click here.
CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.
Inquiries about the application of Title IX can be made to CMUs Title IX Coordinator, the US Department of Educations Assistant Secretary, or both.
CMUs Title IX Coordinator can be reached at: Phone: 989-774-3253 Office: 103 E. Preston St. Bovee University Center, suite 306 Mount Pleasant, MI 48858 Email: titleix@cmich.edu
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Founded 125 years ago, Central Michigan University is a major, national university with 26,000 students, more than 30 remote locations in the U.S. and Canada, and 225,000 alumni worldwide.CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels. Academic excellence is found in programs considered among the best in the nation, such as engineering, information systems, neuroscience, physician assistant, physical therapy, sales, logistics, fashion merchandising and design, advertising, marketing, public relations, and broadcasting. Central has been a pioneer in extended learning for nearly 50 years, and its online programs for undergraduates and the military, as well as its online MBA and online graduate education for teachers and school leaders, are nationally ranked.Central Michigan University expands its academics with immersive, hands-on opportunities such as research, volunteering, study abroad, internships and leadership experiences. The fourth-largest university in Michigan began with the mission of addressing a demand for teachers prepared and qualified to lead classrooms and educate future generations. That commitment to fulfil...ling unmet needs continues today through many newer programs, including our College of Medicine, which in May 2017 graduated its first class of doctors dedicated to serving medically underserved communities.Employees have access to fitness facilities and a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.With student-athletes who are expected to perform equally well in the classroom and on the field, CMU is a member of the NCAA Division I Mid-American Conference. CMU Athletics regularly earns accolades for student excellence in the classroom (almost 30 percent of our students were honored in spring 2017 for GPAs of 3.5 or higher) and on the field, with frequent men’s and women’s championship seasons in sports such as football, basketball, gymnastics, field hockey, soccer, baseball and softball, and wrestling. Central is located in a quaint, tight-knit community in the heart of central lower Michigan. Our community offers a robust mix of outdoor opportunities, family attractions, restaurants and brew pubs. Mount Pleasant’s small-town life is complemented by cultural activities on campus, including concerts, plays and guest speakers. Mount Pleasant is an hour or two from most Michigan destination spots, including Detroit, Grand Rapids, Lansing and Ann Arbor, as well as the state’s sunset beaches, golf and ski resorts, and our famous “Up North” communities, state parks and lakes.