Hackensack Meridian Health is seeking a strategic marketing and analytical guru, focused on growing volume and reputation. The successful candidate for the marketing strategist position will have a proven track record in building dashboards and key performance indicators that demonstrate an ability to develop campaigns that leverage customer relationship management (CRM) systems. In addition, the marketing strategist will work with leadership to implement multi-channel marketing campaigns, manage data processes, synthesize insights, standardize analytic reports and communicate results.
Develop and execute digital, print and multi-media CRM marketing campaigns from concept to closed-loop reporting on outcomes, identifying target audiences, overseeing creative development, and implementing on all marketing tactics.
Deploy HTML email campaigns, including: creating and uploading lists, trafficking creative, testing effectiveness, providing quality assurance, and optimizing best practices.
Compile sophisticated analytics on all CRM campaigns, including: developing dashboards with KPIs, monitoring and optimizing campaigns, and sharing strategic insights onto CRM campaign findings, database growth, and other key learnings.
Ability to oversee all data sources feeding the CRM database as well as collaborating with external CRM partners and managing internal relationships to ensure accurate and consistent data transfers.
conducting research to support strategic growth at Hackensack Meridian Health hospitals and diversified growth partners;
developing marketing plans;
writing content for creative materials;
analyzing data and communicating reports to leadership;
managing brand relationships and standards;
communicating with internal clients on progress, goals and measurements;
understanding the competitive environment and identifying opportunities for growth
Minimum 7+ years of marketing experience.
Health care experience a plus.
Experience with CRM and analytic tools
Self-starter and entrepreneurial
Strong organizational and project management skills.
Positive attitude with team-oriented approach to working with others.