The Southeastern Conference is seeking qualified candidates to serve as the Director of Marketing and Competition.
REPORTING LINE The Director of Marketing and Competition will report to the Chief Operating Officer/Associate Commissioner for Network Relations and will work closely with the Associate Commissioner for Communications and the Associate Commissioner for Competition (SWA).
POSITION SUMMARY The Director of Marketing and Competition is responsible for assisting with the annual planning and implementation of marketing, branding and licensing activities, providing support for Network related matters, and overseeing sport administration for assigned sports.
Assist with day-to-day management of network-related matters around programming, scheduling, and sponsorships.
Work with ESPN to identify appropriate activation opportunities and deliverables for SEC Corporate Sponsors at SEC championships and events.
Coordinate placement of the SEC logo in institutional venues and on uniforms.
Collaborate with the Director of Video and Creative Services to update and distribute the annual SEC Brand Style Guide.
Assist with the day-to-day oversight of the SEC's licensing program, including working with the Collegiate Licensing Company (CLC) on SEC logo approvals and the championship locker room program (t-shirts and caps).
Manage the execution of the SEC's agreements with Fanatics for the SEC online store and on-site concessionaire programs.
Manage marketing and promotional strategies for Conference championships.
Assist with the development of messaging for TV, radio, and print platforms.
Establish the SEC's branding plan for SEC championships and collaborate with the SEC's signage vendor.
Develop SEC championship game scripts and coordinate promotional activities, presentations, public address announcements, video board operations and in-game entertainment where applicable for the SEC Football Championship game, the SEC Men's Basketball Tournament, SEC Women's Basketball Tournament, SEC Gymnastics Championship and SEC Baseball Tournament.
Collaborate with the Communications staff to assist with the development of the Conference's annual creative direction and messaging.
Assist the Associate Commissioner of Communications with meetings and communication involving the SEC Marketing Directors.
Compile and consolidate research and analytic data developed by the Fan Experience Working Group and disseminate information to the member institutions.
Provide leadership, communication and support as the primary Conference liaison for assigned sports.
Build and maintain positive relationships with head coaches in assigned sports.
Manage head coaches meetings for assigned sports, including developing agendas, distributing materials, drafting minutes, and facilitating meeting discussion.
Oversee and enforce implementation of SEC game-management policies.
Conduct site visits and teleconferences related to sport and championship administration.
Monitor national issues in assigned sports and help establish strategic direction t promote sports' growth, including, but not limited to, NCAA and sport playing rules, NCAA championship policies and qualifying standards, and sport governing body information.
Perform other duties and responsibilities as assigned by the Conference.
Minimum qualifications for this position include having earned a Bachelor’s degree from an accredited college or university with completion of a Master’s or Graduate degree preferred. A minimum of five years’ full-time experience working in Division I Athletics with emphasis on Network Relations and/or Marketing/Promotions and/or Sport Administration. Key characteristics of the successful candidate include: strong organizational skills; ability to interact with diverse groups; willingness to work in an environment with multiple priorities and meet deadlines; commitment to travel, work evenings, weekends and non-traditional hours.
A pioneer in the integration of higher education and athletic competition, the Southeastern Conference is a leader on the national landscape for intercollegiate athletics in the 21st century whose mission is to assist its 14 member institutions in the maintenance of programs of intercollegiate athletics which are compatible with the highest standards of education and competitive sports.