The Director of Marketing & Consumer Engagement for the Bassett Healthcare Network (BHN), a six-hospital, 40+ health center, and 400 multi-specialty employed provider group, develops, directs and implements integrated, data-oriented strategic marketing plans that help drive business and build brand awareness and consumer engagement. The Director leads the marketing team, aligning activities and budgets with business and operational objectives, and is responsible for directing and helping to carry out the day-to-day marketing operations for the flagship medical center as well as overseeing marketing activities across BHN. Through the utilization of new and existing media, the Director will develop, implement and measure fully integrated campaigns for regional and hospital-specific service lines, with a distinct focus on acquisition and retention of patients.
* Work closely with system leadership to develop and execute integrated communication plans, strategies and tactics that support leadership, advance the reputation of the system with all key audiences, and helps the system achieve its strategic business objectives.
* Work directly with internal leadership to develop and execute internal marketing and patient engagement programs and tactics to inform and engaged all key internal audiences.
Bachelor’s degree in Marketing, Advertising, Communication or related field required
Masters degree must be obtained within 3 yrs from date of hire
5 years of management level experience required
A total of 10yrs of management level experience will waive the Masters degree requirement
Experience and skills in project management
Experience leading people (direct and indirect leadership roles); demonstrated people development results
Experience working with service and program personnel.
Experience working with customers in an efficient and friendly fashion in a professional setting.
Experience developing marketing plans and executing creative campaigns in a professional setting
Knowledge of business and management principles involved in strategic planning, budgets, financial metrics, resource allocation, human resources modeling, leadership technique, and coordination and timing of people and resources
Working knowledge of and utilization of systems thinking methodologies
Strong analytical skills
Highly self-directed with very little operational oversight and project “re-work” required.
Must have exemplary interpersonal skills, with an ability to communicate effectively (both verbal and written) with those from diverse backgrounds, as well as those in senior leadership levels in the organization.
Ability to define problems identifies complex variables in situations with limited standardization processes, and work towards solutions.
The Bassett Healthcare Network is an
innovative and unique health care system that
connects comprehensive care and services to
people living throughout central New York. The
Network has been ranked as one of the top 100
most integrated health systems in the nation. The
hub of the network is Bassett Medical Center in
Cooperstown, which, in addition to traditional
hospital-based care such as... maternity, surgical
and medical care, also offers more sophisticated
diagnostic, surgical and procedural capabilities.
Bassett Medical Center is where people in
the region come for advanced care, such as:
open-heart surgery, daVinci robot-assisted
surgery, specialized cancer treatment, advanced
vascular care, trauma care, neurosurgery, and
advanced orthopedic and spine care. This
nationally recognized tertiary care hospital
houses the Bassett Heart Care Institute and
the Bassett Cancer Institute.
The Bassett Medical Group is comprised of
a full-time, salaried staff numbering over 250
physicians and other doctorates and 150 advanced
practice clinicians in a multi-specialty group
practice. The Bassett Medical Group provides
primary and specialty care at the Bassett Clinic
and staffs Bassett Medical Center in Cooperstown.
Through the Bassett regional health centers,
Bassett physicians and other health professionals
provide primary, preventive, and outpatient care
at more than two dozen health centers across
eight counties. They also provide care and
treatment at 19 school-based health centers
throughout the region to children who might
otherwise never have the chance to receive
The network also connects people in the region to a multitude of specialists who provide technical
expertise and skills in areas typically found only in big cities.
Many of these specialists travel to see patients at Bassett
affiliated community hospitals as well as at specialty campuses
in Herkimer, Oneonta and Hartwick Seminary. The specialty
services offered range from cardiology, cancer and orthopedic
care to ear, nose and throat, vascular care, dermatology and
more. In addition, a variety of outpatient diagnostic and surgical
procedures are available on these campuses as a convenience
to patients. The specialty care in Cooperstown and in the region,
in combination with the network’s community based health
centers, results in more than 700,000 patient visits per year.
to world-class care, through the Bassett Healthcare Network
•Health Centers •Hospitals •School-Based Health Centers •Durable Medical Equipment •Home Health Agency •Long-term Skilled Nursing & Rehabilitation
Bassett Medical Center, Cooperstown, N.Y.
The Bassett Healthcare Network has four area community hospitals: Cobleskill Regional Hospital,
O’Connor Hospital in Delhi, Little Falls Hospital, and A.O. Fox Hospital in Oneonta provide acute
inpatient care and 24-7 emergency care. These hospitals also have the latest in diagnostic equipment
such as MRI and CAT scan units. A fifth hospital, Tri-Town Regional Hospital in Sidney provides 24-7
emergency care as well as laboratory and radiology services.
Beyond hospital-based care and the care provided in the regional health centers, Bassett Healthcare
Network also includes At Home Care, an entity that provides services such as nursing and physical
therapy for patients in their home. First Community Care of Bassett is a medical supply company that
provides medical equipment, supplies and prescription treatments such as the oxygen needed by many
patients utilizing home-based care. Should a community resident need short-stay rehabilitation, the
Bassett Healthcare Network offers services at the A.O. Fox Nursing Home in Oneonta, Cobleskill
Regional Hospital in Cobleskill, Little Falls Hospital in Little Falls, O’Connor Hospital in Delhi, and at
Valley Health Services in Herkimer. Long-term care services are available at the A.O. Fox Nursing Home
in Oneonta and at Valley Health Services in Herkimer.
As a teaching hospital and medical school campus affiliated with Columbia University’s College of
Physicians and Surgeons, and through a nationally renowned Research Institute, Bassett is continually
advancing its missions of patient care, teaching and research, always anticipating and developing to
meet the evolving needs of our patients.