JOB SUMMARY:Maximize Starz Entertainment (STE) subscribers and revenue through marketing, promotional and point-of sale campaigns that position STE services with affiliated Distributors (MVPDs, OTT, Mobile) on a national level and local level. This position will lead and execute creative marketing and point-of-sale strategies to create consumer demand, increase subscribers, encourage viewership, and earn recognition for STE and its products and services. This position works with STE consumer marketing, public relations and researchteams to build the Starz brand story that has showcases the strength and maximum impact to distribution partners.ESSENTIAL DUTIES AND RESPONSIBILITIES:• Collaborates with VP of Affiliate Marketing or SVP or VPs of Affiliate Sales to develop, execute, and analyze marketing plans and programs, both short and long-range, to ensure revenue and subscriber growth and expansion of company products and/or services with affiliated MVPDs.• Maintain constant awareness of the direction and manage status of all projects, including anticipating needs and conflicts that unexpectedly evolve.• Develops and executes complex point-of-sale initiatives, and responsible for communicating plan to internal sales team and affiliate MVPDs.• Responsible for understanding MVPD market trends and conditions, and acquiring Affiliate/industry intelligence in order to draw conclusions and make recommendations to advance growth.• Establish and nurture relationships with affiliate marketing teams and agencies to drive campaign activity across acquisition, upgrade and/or retention campaigns, programming, new product and/or packaging launches, retail, web, sales channels, etc.• Manage contractual marketing funds and provide guidance to affiliate sales as to utilization of marketing funds. Collaborates on monthly budget review, reconciliation, and planning in tandem with accounting and finance.• Initiates and reviews LOAs, vendor contracts, sweepstakes rules, contest rules, creative, etc. to ensure marketing initiatives are consistent with brand positioning, marketing strategies, messaging objectives, and adhere to legal compliance.• Collaborate with internal departments to leverage synergies to maximize promotion of STARZ Original Series via affiliate promotional channels. Assists in the management of paid and co-op marketing funds.• Oversee affiliate participation in PR and consumer facing events, working closely with corporate internal PR and Consumer teams.• Establish and maintain scalable processes that ensure best practices throughout campaign management.• Manage & guide creative process for developing affiliate presentations.• Foster an environment of constant experimentation and learning to improve impact and return on marketing investment.• Accomplishes marketing Human Resource objectives by recruiting, training, and coaching employees. Skillfully communicate expectations to assigned staff and deliver regular, specific, and objective feedback. Execute administrative tasks and conduct formal check-ins and performance reviews as directed by Human Resources.• Increase team and individual marketing efforts by inspiring, motivating, and guiding others towards business and personal goal accomplishments.
QUALIFICATIONS:• Bachelor Degree in Marketing preferred; Master’s Degree in Business Administration desired.• Minimum seven years’ experience and established record of success as a senior marketing professional; minimum of five years of industry experience preferred.• Minimum four years experience working with consumer marketing initiatives• Public relations and events experience highly desirable• Strong knowledge of multi-platform marketing initiatives with top 5 MVPD’s including: VOD, TVE and OTT products.• Strong knowledge of MVPD, OTT and Mobile providers’ platforms including different user interfaces and user experience• Must have strong interpersonal skills to develop and communicate vision and motivate employees while achieving company’s overall objective.• Must have a strong work ethic, integrity, and good business acumen.• Knowledgeable in Microsoft Office – Outlook, Word, Excel, and PowerPoint, and experience with Adobe Acrobat. Experience in using InDesign, Photoshop and SharePoint preferred.
Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz® and Encore® brands with approximately 15.8 million and 28.2 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD..., Starz On Demand and VongoSM. Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, which is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group (NASDAQ: LCAPA, LCAPB). Our Benefits Package includes medical, dental, eye, paid vacations and holidays, 401 (k) plus bonus.