This is a senior-level position, reporting to the Executive Director. The Marketing Director oversees the marketing for RiverCenter through the planning, development, and implementation of the marketing, advertising, promotion, and public relations and helps establish organization wide policy with regards to marketing and promotion.
Leadership & Management Duties
Supervises other staff as assigned and makes recommendations which are given particular weight regarding the hiring, firing, advancement, promotion, and other changes of status of those supervised.
Ensures productive and maximum utilization of the facilities of RiverCenter by planning and directing annual and seasonal marketing/advertising campaigns targeted towards selling subscriptions, group sales, and individual tickets.
Developing and initiating publicity and public relations campaigns, marketing plans, and related materials for RiverCenter and its various programs that inform many communities about the programs sponsored by RiverCenter.
Overseeing the preparation of printed program books, membership brochures and various other program related materials for multiple media outlets.
Coordinating advertising through the preparation and placing of various media advertisements and managing significant media trade agreements.
Serving as editor for the RiverCenter newsletter.
Work with other RiverCenter departments to maximize marketing through the Box Office, volunteers, Trustees and educational opportunities. Oversees the RiverCenter Box Office as a sales unit of the organization.
Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the Executive Director.
Contributes to the overall success of the RiverCenter for the Performing Arts by performing all other duties and responsibilities as assigned.
RiverCenter’s annual budget is approximately $2.4 million.
Bachelor's degree with an emphasis in Marketing or an Arts discipline is required, and a Master's degree in similar disciplines is preferred. Five years of professional employment in marketing, the arts, and/or a related field is necessary. A thorough knowledge of telemarketing, promotions, advertising, print and electronic media, audience development are required. An understanding of the performing arts is strongly preferred. Extensive business experience dealing with customers and/or employees on a one-on-one basis; experience with nonprofit organization is highly desirable. Education and experience may be substituted for one another.
Deadline for applications: Friday, July 7, 2017.
Submit cover letter, resume, references and salary requirements in confidence to:
Full posting at http://genovesevanderhoof.com/opportunities/marketing-director/
Additional Salary Information: Salary is competitive with similar jobs at other local not-for-profit organizations with similar experience and qualifications. Benefits are offered to RiverCenter’s full-time employees. Evaluation of the development director’s job effectiveness and potential for salary increase will be closely tied to the meeting or exceeding of the development targets.
Over the past thirty years, Senior Partners Margaret Genovese and Dory Vanderhoofhave built one of North America’s leading arts/cultural management consulting firms.GV&A has an unparalleled record of success in assisting their clients in executivesearch, effective planning, capital campaigns, successful facility development, and dramaticimprovement to contributed and earned revenue.The firm’s clie...nts range from the continent’s largest ballet and opera companies, theaters,museums, art galleries and orchestras, to highly specialized cultural organizationssuch as modern dance companies, folk festivals, theaters for young audiences, sciencemuseums, performing arts facilities, historic theaters, living history museums, arts serviceorganizations and government agencies.All partners and associates have been on the front lines and have impressive personaltrack records managing cultural institutions, bringing to clients an invaluable breadth anddepth of practical experience with strong strategic focus.The firm has a comprehensive knowledge of the North American cultural industry’s bestpractices, balanced by practical understanding of what is realistically achievable foreach unique client institution in its specific operating environment