Sunnyside Communities, a leader in retirement living, is seeking a dynamic and energetic Marketing Director to lead the sales and marketing department on its King’s Grant campus located in Martinsville, VA. The ideal candidate will have a passion for working with the senior population, the capacity to sell a lifestyle product and a desire to help people make a successful transition to Sunnyside. Reporting to the Executive Director and in close collaboration with the senior leadership team, the Marketing Director is responsible for the creation, implementation, and evaluation of successful sales and marketing plans to achieve census targets. He/she will direct a staff of three.Key Responsibilities:•Collaborate with leadership team to create/execute sales and marketing plans to achieve sales/occupancy goals •Identify and nurture relationships with prospective residents and referral contacts •Demonstrate a knowledge/understanding of the market, competitors, and current best practices•Professionally represent the organization at internal and external events•Maintain/manage departmental budgetCompetitive salary and benefits package.
•Minimum five years’ experience as marketing/sales leader•Proven sales experience in senior living (CCRC), hotel/hospitality or related healthcare environment required•Demonstrated experience developing effective sales/marketing strategies•Effective communication skills •Computer proficiency - Microsoft Office suite and knowledge of CRM tool •Exhibit high ethical standards and drive to achieve goals
Sunnyside Presbyterian Home, Inc. operates Continuing Care Retirement Communities in Harrisonburg, Martinsville, and Waynesboro, Virginia. Sunnyside's mission is to add life to years by offering retirement living choices that enhance the physical, spiritual, social, and security needs of older adults in caring Christian communities.