MBA Admissions seeks an Assistant Director to oversee Digital Marketing and Business Analytics to support the HBS mission of educating leaders who make a difference in the world. This important role will focus on measuring the relative effectiveness of marketing efforts as well as to improve target marketing. Specific duties will include the following:
Responsible for formulating the digital marketing strategy and overseeing its execution for MBA Admissions
Monitor effectiveness of marketing campaigns in each stage of the application funnel
Manage analytics infrastructure for reliable attribution of all marketing activities
Drive continuous improvement through experimentation and rigorous A/B testing
Identify opportunities for segmentation and email automation using CRM data
Advise on content strategy for email, web, SEO, social, and paid media
Work closely with MBA Admission Outreach (marketing) team to meet goals for MBA prospects, applications, and yield
Lead in person marketing events held on campus and at locations around the world (travel required), as determined by Outreach Director
Establish and manage the analytics infrastructure across Admissions and Financial Aid team; work with data owners to ensure data is collected, organized and utilized effectively.
Support Managing Director and other senior leaders on projects and analysis related to Admissions, Financial Aid and School strategies or team-wide priorities.
Collaborate with Admissions Tech and Ops team to enhance reporting infrastructure, business intelligence, and self-serve data tools for Outreach, Evaluation, Yield and Financial Aid teams.
Develop and maintain management dashboards.
Collaborate with MBA Institutional Research.
Develop into a full Admissions Board Member; training and onboarding to take place over a few Evaluation cycles.
Assess student qualifications through online/written application.
Serve as member of the MBA Interview Board –responsible for observing and conducting interviews with applicants.
Primary evaluation role for 2 key strategic and growing pipeline programs-- SVMP and Peek
Help support team-wide events and activities such as Admitted Students Welcome, Interview Days, yield activities, conference attendance, internal team-building, etc.
Contribute to collaborative culture with willingness to both teach and learn from colleagues.
Attend weekly Outreach (marketing) and Tech and Ops team meetings.
Other duties as assigned
Cover Letter is Required.
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Explore HBS Work Culture at http://www.hbs.edu/employment/ and learn about other Employment Opportunities. Harvard Business School will not offer visa sponsorship for this opportunity.
Salary Grade: 058
Union: 00 - Non Union, Exempt or Temporary
6+ years experience with a background in digital marketing and business analytics.
MBA degree strongly preferred.
Experience setting up and managing infrastructure for digital marketing, including web analytics and CRMs.
Strong communication and interpersonal skills as well as good judgment.
Great facility with Microsoft Excel.
Experience with data analytics tools and techniques.
Experience with hypothesis-driven analytics and independent project execution.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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