InfoComm International, headquartered in Fairfax, VA, is a global non-profit association with offices all over the world. Established in 1939, InfoComm has grown to over 5,000 members in more than 80 countries. Come grow with us. Learn more at www.infocomm.org.
This is a great opportunity to join a winning team. InfoComm offers a competitive compensation package with opportunities for growth and professional development. Excellent benefit offerings are available for full-time, permanent employees; these include medical, dental, vision, 401k and paid time-off program.
We wish to thank all applicants for their interest and effort in applying for this position. However, only candidates selected for interviews will be contacted.
InfoComm International, the leading trade association for the audiovisual industry worldwide, is seeking a Senior Director of Market Intelligence to lead the development of its market research, data analytics, and business insight capability. As the senior market-research professional at the association, the successful candidate will have the following responsibilities:
Spearhead the enhancement of existing market-research products. Work with the Senior VP of Marketing & Communications, the in-house market-research team, existing customers, and outside vendors to assess the viability and usefulness of the current association market-research product set, the robustness of its data and analysis, and its pricing and marketability. Make recommendations for changes in data-capture methodology, reporting frequency, packaging, and pricing, as and when appropriate.
Drive new product innovation. Analyze, on an ongoing basis, current and likely future audiovisual industry trends with a view to designing new market-research report topics, data-aggregation tools, and other analytics products to support the association in attaining its stated objective of becoming the authoritative source for market intelligence in the audiovisual industry.
Manage third-party vendor relationships and projects. Assess the cost, value, and efficiency of all third-party research vendors. Oversee the RFP process for new and existing project bids. Work closely with vendor analysts and report production personnel to ensure the timely delivery of accurate and insightful data and analysis, per agreed project plans and milestones.
Explore validity of new and existing delivery methods. Examine ways in which the association can broaden the audience for its industry insight by making such insight available in different formats, to include, but not be limited to, derivative reports from existing larger data sets, subscriptions to online data feeds, webinars, infographics, in-person conference content, industry white papers, and content-marketing collateral.
Act as the public face of the association's market-research function. Design presentations, lead panel discussions, and present research findings and appropriate analysis to a variety of audiences, including media, the association's volunteer community, senior leadership team, and both member and non-member industry stakeholders. Be prepared to travel and present in-person where necessary, as well as online using webinars and other digital communications platforms. Give interviews to the media as the association's designated spokesperson on audiovisual industry trends, and work with the association's PR and communications function to ensure press material is driven or underpinned by data, where appropriate.
Coordinate internal survey effort. Work with internal stakeholders to ensure their program development is informed by timely and usable feedback derived from audience and customer survey data. Coordinate the design, production, and deployment of said surveys. Ensure consistency of audience description and demographic definitions across surveys whenever appropriate, and recommend changes to data-gathering methodologies in order to achieve that consistency whenever it is lacking.
Explore business-model and sponsorship options. Work with in-house sales and marketing personnel to assess the viability of different research monetization possibilities. These to include, but not be limited to, bespoke research pieces for delivery to individual customers on an exclusive basis, exclusive sponsorship of reports for general sale or distribution, multiple sponsorship of reports in exchange for a role in report design and early access to published data and analysis, and analytics concierge services for individual association member companies.
Provide competitive landscape analysis. Assess, on an ongoing basis, the association's competitive research-market position in relation to other industry associations, for-profit research vendors, business-to-business publishers and event designers, and other sources of market data and business insight.
Provide macro context. Utilize non-audiovisual industry research, news-gathering tools, and other sources of data to help place industry growth trends in the context of broader social, economic, and political developments globally. Leverage this insight to inform the association's market-research products where appropriate.
Provide internal group leadership. Manage the in-house market-research team, offering guidance and enhancing their skill sets through effective leadership. Manage the group's annual budget and quarterly forecasts.
Preferred experience and qualifications:
Around 8-10 years of market research experience, preferably in a B2B and/or technology company environment
Proven experience in managing all aspects of an in-house company market-research function, including project management, sales, marketing, and operations
Strong analytical skills, project management experience, customer service skills, verbal and written communications skills
The ability to work with mathematical concepts such as probability and statistical inference, along with the ability to apply concepts such as fractions, percentages, ratios and proportions to practical solutions
Proficiency in using database software (Microsoft Dynamics CRM preferred), survey software (Qualtrics preferred), Excel, PowerPoint, and Word
Master's degree preferred
Knowledge of the audiovisual industry and/or adjacent industries would be a plus
InfoComm International® is the international trade association of the professional audiovisual and information communications industries. Established in 1939, InfoComm has 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 70 countries. InfoC...omm International is the leading resource for AV market research and news. Its training and education programs, along with its separately administered Certified Technology Specialist (CTS®) and corporately administered Certified Audiovisual Solutions Provider (CAVSP®) company credentials set a standard of excellence for AV professionals. Additional information is available at www.infocomm.org