Internal 1. Country level a. Product/Segment teams b. Corporate Affairs team c. Digital Channels Teams d. Marketing Insights and Analytics e. Legal & Compliance f. Customer Service/Service Quality Teams g. Customer Care Unit 2. Group level a. Group Brand and Marketing team b. Group Digital Channels
External 1. Creative Agency 2. Media agency 3. Production vendors JOB PURPOSE
The purpose of this role is to assist in development and implementation of retail marketing campaigns across products and segments that will meet business objectives of acquisition, engagement and usage. Including leverage of digital and non-digital assets to amplify the marketing communication effectiveness.
Job Description * Responsible for co-developing and executing marketing campaigns in Retail Banking, covering all products and segments * Work closely with creative and media agencies to deliver highly impactful campaigns, including creative concepts and media plan * Manage campaign timelines and budget tightly to ensure delivery according to requirements * Continuously improve marketing processes to increase effectiveness and efficiency
Key Roles and Responsibilities
Key Roles & Responsibilities * Project-manage creative agencies throughout the campaign life-cycle from conceptualization of campaign idea, to production of campaign assets across all touch points (print, digital, social, out-of-home, etc.), including post-project wrap-up and tracking. * Manage each campaign budget for optimal allocation across production, media buys and agency scope-of-work. * Ensure every campaign is robustly tracked and post-campaign reporting is completed * Implement 'test and learn' approach into campaign process and ensure that key lessons are implemented across subsequent campaigns * Comply with and enforce brand guidelines KEY MEASURABLES
Achieving the business and marketing objectives set by the Brand and Marketing team.
1. Co-development and delivery of retail marketing campaigns (40%) 2. Management of external agencies (30%) 3. Management of campaign tracking and reporting (30%)
Qualifications and Skills
KNOWLEDGE, SKILLS AND EXPERIENCE 1. Functional a. Understanding of digital creative development and digital media planning b. Understanding of creative conceptualization process, with high levels of creativity c. Minimum 6 years of relevant experience in marketing campaign management (experience in financial services is an advantage) d. Degree/Diploma in Marketing or Business Administration
2. Talent, Skill & Knowledge a. Self-directed, and able to operate independently with minimal direction b. Relentless focus on timely and high-quality execution c. Able to plan, priorities and deliver on multiple projects under tight timelines d. Strong verbal and written communications skills, with an eye for details e. Able to challenge, justify and "speak up" to stakeholders for buy-in of ideas/concepts
How To Apply
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Diversity and Inclusion
Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.