Rutgers, The State University of New Jersey, is seeking a Senior Associate Athletic Director, Strategic Communications for The Rutgers Division of Intercollegiate Athletics. This position reports to the Deputy Director of Athletics. The Senior Associate Athletic Director for Strategic Marketing and Communications serves as the primary brand steward for Rutgers Athletics, driving strategy that illuminates the brand and key department initiatives. The position is responsible for establishing a strong affinity with external constituents, building and establishing a single unified voice for all messaging and enhancing customer service capabilities and performance. Additionally, the position is responsible for integrating the marketing and communications teams into one collaborative team that works closely together to enhance and promote the Rutgers Athletics brand, generate and increase revenue, enhance the fan experience, and successfully promote 24 Varsity Sport Programs. Among the key duties of this position are the following:
Develops strategic direction for strengthening Rutgers athletic brand.
Serves as brand steward for the department; direct and oversee brand management including development and implementation of local, regional, and national marketing and branding strategies.
Directs and oversees an aligned marketing plan for all 24 Varsity sports and the game day atmosphere at various sports venues ensuring a positive, meaningful fan and student-athlete experience.
Develops and executes comprehensive strategy and staffing plan for Rutgers Athletics social media engagement.
Directs and oversees all department internal and external communications inclusive of media relations, RVision, TV, radio, digital communications, and creative services.
Oversees and acts as liaison to multi-media rights holder, inclusive of sponsorship and activation.
Provides leadership to overall department; define roles and responsibilities for all team members.
Develops and executes comprehensive and integrated sales, marketing, and communication plans for ticket/parking sales.
Develops annual cultivation, stewardship, communication and events plan with multi-media rights partner that fosters collaboration with goal to meet/surpass revenue sharing thresholds.
Home Location Campus: Livingston (RU-New Brunswick)
Master's degree preferred.
Required Knowledge, Skills, and Abilities:
Outstanding written communication skills and; strong organizational skills; excellent interpersonal skills and ability to work with a large number of constituents: administrators, staff, students, donors, alumni and media professionals; excellent judgment in the handling of confidential information; ability to handle multiple tasks simultaneously; must be self-motivated and able to work with minimal supervision.
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was ...at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.