Job Title: Assistant Director for Marketing Department: Athletics Position Reports To: (Title) Assistant Athletic Director for Marketing FLSA: Exempt Position starts: 6/1/17
The Assistant Director for Marketing will work directly with the Assistant Athletic Director for Marketing to create a distinct gameday experience while strengthening the High Point University brand in the local community.
POSITION SUMMARY: • Help generate revenue, interest and awareness for 16 athletic programs at High Point • Assist with the development and implementation of season ticket campaigns, group sales and single game ticket sales in order to increase attendance • Provide support for all aspects of gameday promotions and maximize gameday experience • Increase Community support and involvement to brand HPU as High Point’s TEAM
Assist with sponsorship cultivation opportunities by identifying sponsors for solicitation and cultivating existing relationships; this includes making new sales calls to potential sponsor prospects
Help lead efforts to increase season ticket sales
Work with current sponsors to help fulfill their specific promotions
Implement advertising campaigns for specific sports
Promote athletic events by designing materials, utilizing campus e-mails, campus TV’s, flyers, social media, campus and student organizations
Work with community groups, guest acts, and large groups to entertain and enhance the game day atmosphere
Write game scripts including the timeline for band, dance, and cheer
Lead on-court promotions and coordinate crowd giveaways with sponsors
Orchestrate video board graphics and audio
Schedule and organize live National Anthem performances, halftime acts, and special presentations for specific sports
Bachelor’s degree in Sports Management, Business or related field or equivalent experience required
We strive to recruit the most talented employees we possibly can to ensure growth, progress, and success for the University. We are an equal opportunity employer and do not discriminate against a person because of his or her race, color, religion, sex, national origin, disability, protected veteran status, age, pregnancy, citizenship, or any other protected classification established by law. Our p...olicy of equal employment applies to all aspects of the employment process, including but not limited to hiring, advancement and promotion, compensation and benefits administration, training and development, and all other terms and conditions of employment.