QBP is seeking a dynamic Marketing Manager to drive cutting-edge strategies, define successful marketing campaigns, and bring unique ideas to the team. This position is a key role within the growing QBP Marketing team and it is essential that they focus on leveraging QBP’s channels to create awareness, generate demand and drive sales. Emphasis will be placed on specialty retailer-focused (B2B) marketing campaigns, but will also involve consumer-facing campaigns (B2C) for QBP brands and supplier partners. The QBP Marketing Manager will work to coordinate the building of unified marketing materials across all channels, while measuring and reporting the performance of marketing campaigns.
What you need to succeed:
• Effectively Promote QBP Brands, Supplier Partners, and Initiatives to Specialty Bicycle Retailers – Develop a deep understanding of our strategies, programs, benefits, and the brands we distribute, with an ability to use the right channels to communicate the unique and differentiated value that QBP offers to specialty bicycle retailers. • Build Strategic Relationships – Be an active and collaborative partner with sales, consumer brands, suppliers, events, advocacy, purchasing, and product management; develop the marketing strategies and sales collateral to promote and sell QBP and the brands it distributes. • Coordinate Cross-Functional Marketing Teams – Work closely with digital marketing experts, marketing project managers, social media experts and creative team to plan and execute marketing campaigns. • Customer and Business Analytics – Collaborate with internal and external partners to develop an appreciation of specialty bicycle retailers and establish digital marketing campaign metrics that evaluate our effectiveness in reaching customers. Use research and business analysis to understand the competition, channel dynamics, customer segmentation & positioning, and sales performance.
• 3-5 years of brand, marketing, and/or communications experience, preferably in B2B • 4-year college degree in a related field; MBA preferred • Excellent verbal and written communication skills, as well as a propensity to thrive in a collaborative environment • Knowledge of traditional and emerging marketing techniques, including digital • Branding experience • Demonstrated track record of identifying and solving complex problems • Intermediate knowledge of business strategies and practices • Experience managing a marketing campaign budget • Occasional travel may be required
Quality Bicycle Products is in the business of bikes. From developing and building a diverse portfolio of its own brands to distributing the top names and best products in the industry, QBP is doing its part to further bike kind. With distribution centers in Minnesota, Pennsylvania, Nevada, and Colorado, QBP serves a network of more than 5,000 independent retailers. It strives to be an extraordina...ry business to partner with and to work for, and has made good on that goal for over 35 years. From extensive advocacy efforts to energy efficient facilities, everything QBP does is aimed at making the world a better place and getting more butts on bikes.