Responsible for creating and implementing attendee marketing campaign for the NADA and ATD Conventions. Develop and carry out attendee social media strategy for the NADA and ATD Conventions.
Prepare overall attendee convention marketing plan for both NADA and ATD Conventions.
Develop, design and write content for attendee promotional brochures and onsite program directories.
Create and write attendee e-mail blasts, dealer e-newsletter, NADA Headline stories, and create web and print advertisements.
Strategize and develop with graphic designer on brand management for the convention under supervisor’s direction.
Management of attendee social media properties for the NADA and ATD Conventions, to include content strategy, daily monitoring, posting, and content development for blogs, Facebook, Twitter, LinkedIn and YouTube.
Develop and implement social media strategy to increase brand awareness and improve attendee participation.
Work with Public Affairs, Expo, NADA University and other departments to strategize and communicate their needs through convention social media channels.
Manage content, design and development of the convention website for both the NADA and ATD Conventions. Liaison with vendor on the overall functionality of the website and website layout.
Implement vendor attendee scheduling tool.
Coordinate with the Expo Department on the development of the website.
Work with public affairs to design content and scripting for the convention videos for the website.
Develop and implement the NADA and ATD Mobile App and manage onsite.
Develop the social media wall at onsite Social Connection Zone. Work with vendor hired to work booth on creating content for area.
Prepare status reports on social media efforts and success rates.
Provide bi-weekly reports on website analytics.
Other job related duties as assigned.
Qualifications:Education and Work Experience
Bachelors degree and five to seven years of professional experience. Website, marketing and social networking experience required. Qualified candidates will have: knowledge of convention industry and experience with event marketing; web and print based writing skills recognizing consumer expectations for impact, content and length. Well-versed in setting up and using online communications and social media tools including Facebook, LinkedIn and/or forums and blogs. Ability to produce quality work while meeting all deadlines; ability to prioritize and communicate deadline tradeoffs when necessary. Some knowledge of HTML programming. Superior understanding and application of grammar, spelling, punctuation, and syntax. Excellent market analysis and trending skills. Qualified candidates will have strong organizational and communication skills. Must be able to handle multiple tasks, work under pressure and within deadlines. Experience with CMS tools (Ektron), Email Automation Tools (RealMagnet, Act-on), Wordpress, Google Analytics, Access, Microsoft Word, Excel and other computer applications required. Experience with social media channels such as Facebook, LinkedIn, Instagram, Twitter required. Experience with graphic design a plus. Must have the ability to travel up to 10%.
For a century, the National Automobile Dealers Association (NADA) has played an important role in helping dealers grow and become more profitable. NADA, located in Tysons, VA, and Washington, D.C., is recognized as one of the largest and most respected trade associations.
NADA is looking for talented and highly motivated job-seekers with a drive to accelerate their careers in administrative sup...port, membership and dealer services, convention services, marketing, accounting, management, research, and public affairs. If you are motivated, a team player, goal-oriented and customer-focused, make NADA the road to your future!