Warner Pacific College’s Mission: Warner Pacific is a Christ-centered, urban, liberal arts College dedicated to providing students from diverse backgrounds with an education that prepares them to engage actively in a constantly changing world. Our hiring practices reflect our missional commitment to being a Christ-centered institution.
Warner Pacific College’s Commitment to Diversity: Warner Pacific College is committed to hiring staff and faculty with intentionality to develop an employee community reflecting the racial and ethnic diversity of the students we serve. In 2016, more than 57% of our traditional students were racially or ethnically diverse. Persons of color are strongly encouraged to apply.
Summary Description: The Digital Marketing Strategist is a full time, benefit-eligible position and provides innovative direction and implementation of the College’s new media presence, including websites, blogs, social channels, email marketing, and digital advertising.
This role will collaborate with many different departments to coordinate our online marketing, advertising and promotional activities with a clear and cohesive brand message. It is responsible for promoting Warner Pacific College and increasing prospective student engagement.
A successful candidate will be an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of the College’s identity and drive growth opportunities.
Design digital media campaigns aligned with institutional enrollment goals.
Coordinate the creation of digital content with a focus on creative and analytic storytelling (e.g. website, blogs, press releases, livestream events, etc.).
Manage end-to-end digital projects.
Develop the College’s web presence to boost brand awareness.
Maintain a strong institutional voice through social media.
Liaise with external digital marketing and web development vendors to ensure brand consistency.
Suggest and implement direct marketing methods to increase campaign effectiveness.
Monitor ROI and KPIs.
Stay up-to-date with digital media developments, discerning which opportunities have the greatest potential to increase the College’s visibility and brand message.
Be present in the office on a daily basis during the non-travel season (unless arrangements are made with the employee’s direct supervisor.)
Contribute to the support and implementation of the College Strategic Plan.
Participate in Warner Pacific College professional development opportunities.
Adhere to College policies and procedures.
Demonstrate a commitment to a Christian liberal arts education by upholding the mission of the College and abiding by the Employment Standards and Lifestyle Agreement
Exhibits commitment to inclusiveness and sensitivity in areas of national origin, ethnicity, culture, gender, and disabilities.
Perform other duties as assigned.
Proven work experience as a digital media specialist or digital account manager.
Strong knowledge of Wordpress and Adobe Creative Suite, including Premiere Pro or other PC-compatible media editing software.
Experience with visual communication and design principles.
Familiarity with web design and content management systems.
Excellent analytical and project management skills.
An ability to multitask and perform under tight deadlines.
Strong verbal and written communication skills.
Bachelor’s Degree or equivalent experience in Marketing, Digital Media or relevant field.
Additional qualification in web design or animation is a plus.
Google Analytics and AdWords certification preferred.
High level of customer service and problem solving abilities; enjoys interacting with and supporting multiple teams across the institution.
Ability to communicate effectively in English, orally and in writing.
Warner Pacific is committed to building a culturally diverse faculty and a multicultural learning environment. We, therefore, encourage inquiries from candidates who will enrich and contribute to the cultural and ethnic diversity of our college. Warner Pacific College is an Equal Opportunity Employer that seeks a diverse workforce of committed Christians from all racial, ethnic, and socio-economic backgrounds
To Apply: In order to be considered an applicant for this position, please complete our online employment application at www.warnerpacific.edu/jobs. Click “Apply Now” to complete the online application, and submit the following:
Cover letter with names/contact information for three professional references
Warner Pacific College is an urban Christian Liberal Arts college located in Portland Oregon and is dedicated to providing students from diverse backgrounds an education that prepares them for the spiritual, moral, social, vocational and technological challenges of the 21st century.