The Marketing & Communications Coordinator works alongside the Chief Development Officer in implementing the strategic communications plan of Housing Options: generating awareness for agency programs, conveying the importance of support for persons living with Mental Illness and celebrating the positive outcomes and achievements of all agency programming.
The Marketing Communications Coordinator is responsible for creating marketing and communications content for Housing Options both internally and externally and assists in coordinating campaigns across Housing Options footprint. This includes social media content, internal communications and marketing campaigns, as well as email newsletters and website content.
The Coordinator will continually research creative methods to deliver key messages through a variety of marketing channels. This position is ideal for a self-starter who desires to learn and grow in the ever-changing field of marketing.
Act as a gatekeeper of the agency’s brand, ensuring proper use in all advertising,
promotions, publications (internal and external), marketing, social media, and any other
environment in which the brand appears.
Manage deadlines, projects and assignments in a fast-paced, changing environment
Create web and social media content that maximizes engagement and supports campaigns
Assist in creating and implementing marketing strategies and related communications plan
Monitor and create reports on the success or areas of improvement for campaigns
Research behavioral health related topics, new marketing tools and prepare documentation
Assist with all details of the marketing process and workflow
Ensure marketing activities are internally transparent and continue to meet business needs
Work with internal staff and as external agencies (marketing agencies, freelancers, and others)
All Housing Options staff are expected to advise their supervisor or the Chief Executive Officer promptly of any problem that could cause adverse publicity or an embarrassment to Housing Options. All Housing Options staff are expected to work courteously and respectfully with all other employees, board members, volunteers, residents, and others with whom they come in contact in the course of their employment. All staff must be willing and able to work evenings as required by activities, events or job responsibilities.
Develops newsletters, fact sheets and other agency collateral
Maintains website content and image updates through web content management system (e.g., WordPress)
Supports and maintains all social media outlets
Assist in conceptualizing, planning, and executing special events, particularly media opportunities
Provides hands-on support of off-site media and public relations events
Assist in the development/management of the agency’s overall communications calendar
Oversee annual ordering of promotional items that adhere to the agency’s brand standards and remain within departmental budgets
Manage the check-out process for branded agency materials and assist in reviewing public-facing items to ensure adherence to brand standards
Other duties as assigned
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Daily work in the Evanston office with routine travel to offsite locations and special events. Occasional late evenings and weekends
KEY PERFORMANCE INDICATORS:
Assist in increasing social presence by 15% in first fiscal year
Assist in increasing newsletter readership by 20%
Additional performance metrics as identified to execute organizational marketing plans
Solid writing and editing skills, with ability to write in a variety of styles
Ability to prioritize deadlines, manage multiple projects and work assignments in a fast-paced, changing environment
Very strong computer and/or graphic design skills
Excellent photography skills. Experience with videography and editing footage
Exceptional attention to detail and capacity to balance multiple projects
Proficiency in social media, both content creation and various platforms/applications
Working knowledge of WordPress, Adobe Photoshop and Adobe Illustrator, Microsoft Office suite of products, and Email marketing platforms a plus
Graphic Design in Adobe Software (MAC) is preferred
1-3 years of experience in a related position
Bachelor’s degree in Marketing, Communications or related field
Please submit a portfolio of writing samples and previous graphic design or photography work with your resume.
Housing Options is committed to fostering the leadership and elevating the voices of people living in marginalized communities.Women, minorities, individuals with disabilities and veterans are encouraged to apply.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Housing Options is a nonprofit 501(c)(3) community behavioral health organization that offers affordable housing and support from social workers, counselors, employment specialists and psychiatrists to adults recovering from chronic mental illnesses. All of our programs and services are integrated to ensure our clients receive the support they need to recover and attain wellness and reclaim his or... her life in the community. We serve individuals through our Community Care, Supportive Housing, and Individual Placement & Support (IPS) Programs.