The Marketing Manager will be responsible for all marketing activities related to ProCharger supercharger systems, a highly differentiated and industry leading product family. The incumbent will manage marketing staff, coordinate with sales, service and engineering managers. This position reports to the CEO.
Manage Marketing function including communications
Provide strategic/competitive assessment of markets served by the company
Create copy and creative content for website, advertising and catalogs
Manage company-wide social media activities
Incubate and manage television opportunities to minimize cost, maximize ROI
Manage outside marketing vendors – ad agencies, market research consultants, etc.
Manage editorial program and provide guidance on motorsports programs
Educate inside sales on understanding of consumer needs
Report on strategic and operational metrics for Marketing
Monitor competitive products, pricing and marketing activities
Train Sales and Service staff on new products and promotions
Manage marketing/sales portion of enterprise software product configurator
Assist with Trade Shows as needed
Manage and execute other marketing activities, as needed
Over 5 years technical Marketing experience
Knowledge of automotive high performance products required
Experience managing digital marketing for an organization
Strong copywriting skills
Experience with project management software, basecamp or similar product preferred
Ability to travel for trade shows – 8 shows per year for up to 4 days per show
Accessible Technologies, Inc., headquartered in Kansas City, is the industry-leader and has been engineering and manufacturing intercooled centrifugal supercharger systems for street, street/strip and racing applications on cars, trucks, SUVs, motorcycles, UTVs, watercraft, and boats through our ProCharger division for more than 20 years. In 1994, Inovair was founded to expanding the application ...of high efficiency turbo/centrifugal blower technology within forced induction and industrial applications. Our dedication to continuous product development is our key to maintaining market leadership and enables our growth.