Deeper Africa provides high-end wildlife safaris for discerning travelers in East Africa and Southern African. Our clients are knowledgeable travelers with a passion for nature and wildlife and a dedication to conservation and culture. Named as The # 1 Safari Outfitter by Travel and Leisure, Deeper Africa is a leader in enhancing and revitalizing the African safari experience. We need a high energy, highly-skilled, marketing specialist to communicate our message across all platforms.
Responsibilities: Responsible for all aspects of marketing and message communication, including design, content, and implementation.
Web content maintenance & website re-design - Develop and improve web content. Assist in an upcoming project to transfer to a more robust platform.
Social media presence- Assure that our marketing message is broadcast consistently with quality information, elegance, and style. Includes Facebook, Instagram, and other applications.
Writing and Copy Editing - Create, design and implement high quality itineraries for individual clients, and for use in advertising and customer support. Assist with copy and photos for marketing itineraries.
Branding - Assure brand quality and recognition through improved design and high quality messaging.
Public Relations—Collaborate with our public relations firm on press releases and magazine copy by providing innovative story ideas with high quality graphics and photography.
Teamwork—Ability and willingness to work with a diverse team, work across cultures, and to pitch in and work hard when needed.
Technology—Must be proficient with digital marketing software & applications, Microsoft Office Suite, Adobe Acrobat, Adobe Photoshop, Adobe In Design, Dropbox, Email Campaign Management Software, such as Mail Chimp and Campaign Monitor, Lightbox (or comparable photo management software). Not required, but a plus if familiar with HTML/CSS coding, Hootsuite & Wetu.
Organize and manage photo library, newsletters, and contact data bases.
Reorganize our photo library and develop a method for rapidly retrieving photo stock as needed.
Write and edit marketing copy. Work under deadlines.
Calendar marketing and advertising dates and assure that deadlines are met.
Produce consistent, timely and thoughtful content for all media platforms.
Collaborate with graphic designers, public relations professionals, and IT providers.
Flexibility and willingness to participate in a wide range of duties from the mundane to sublime.
Deeper Africa is a demanding, competitive, high-energy environment. Superior quality is our stock-in-trade.
Attention to detail, especially in written and oral communication;
Punctuality – Must be in the office during business hours and focused on tasks
Willingness to work long hours if needed
Ability to multitask and work under pressure
Ability to solve problems, think strategically and identify opportunities
Excellent writing, proof-reading, and editing skills.
Minimum of five years relevant marketing experience.
Minimum of one year of experience in the travel industry, or a related field especially if relevant to sub-Saharan Africa.
Three references, including supervisors you worked within the last five years.
To Apply please give us:
Three references, including a prior supervisor, with contact information.
At least one example of your writing skills demonstrating proficiency in style, grammar, and clarity. Examples may include written marketing materials, web content, blog posts, publications, reports, or any other relevant material.
A portfolio of your digital and traditional media work.
Deeper Africa is a small hands-on company specializing in East and Southern Africa. The Deeper Africa travel experience has evolved out of a deep love for the wild places and people of Africa. When you travel with Deeper Africa you have privileged access to Africa's hidden places. Deeper Africa guides are highly regarded for their knowledge, celebrated for their commitment to Africa's future, and ...keenly appreciated for their warmth and charm. When you see through the eyes of a Deeper Africa guide you have a great safari.