Reporting to the Director of Marketing and Communications, the Associate Director of Marketing and Communications will be responsible for supervising, developing and managing CPA’s promotional and communications efforts, including development and oversight of the CPA.org website, print materials, all social media strategy, CPA.org dynamic content updates, developing CPA html e-mails, and other online engagement opportunities that arise with this ever-changing field. These efforts will be managed through interdepartmental collaboration, supporting the entire organization and undertaken with an eye toward attracting audiences to CPA events, ensuring that ticket sales and attendance goals are met or exceeded, and increasing CPA’s regional and national visibility. This position is part of a three-person marketing department, and is also responsible for contributing to and implementing the overall CPA marketing plan.
The successful candidate will have: Strong writing, editing, analytical, organizational and interpersonal skills. Clear understanding of and experience applying marketing strategy management and communications concepts, tools, and approaches for both internal and external audiences. Demonstrated ability to create persuasive and clear communications in all forms, traditional and electronic, and with varying audiences. Strong critical thinking and problem solving skills. Demonstrated skills in managing small and large projects with multiple internal and external partners, as well as experience in supervising multiple staff members and projects. Demonstrated ability to communicate effectively and diplomatically with a variety of individuals including university leadership, faculty, staff, students, leaders, and external stakeholders, as well as maintain effective working relationships with colleagues, professional staff, and artists. Ability to prioritize, focus and achieve results in a fast paced and complex university environment.
Preference will be given to a candidate with: • 5-7 years of combined marketing, digital media and public relations/communications experience • Experience in the arts – particularly in a changing regional, national, and international higher education environment – or in philanthropy, non-profit organizations, government or public service
The Office of the Executive Director for the Arts (Carolina Performing Arts) is responsible for planning and presenting a comprehensive performing arts program serving the UNC campus and beyond. Carolina Performing Arts strives to integrate the performing arts into the core academic and teaching mission of the University through its Arts@TheCore engagement initiative and champions the power of exc...eptional arts experiences to enrich, inspire, challenge and transform. CPA oversees all artistic programming, campus and community engagement, marketing and fundraising for its presented performances, and manages all operations of its venues including facility rentals, technical production, audience services, and ticketing.