About the Position: The Director of Athletics Marketing and Special Events will play an integral role and is responsible for the oversight, development and implementation of comprehensive marketing and promotion plans for the Western athletic department in order to market, promote, brand and enhance all facets of the athletic department while fostering innovative and collaborative efforts to engage the students, staff, alumni, supporters and prospective fans of WWU.
Reporting to the Associate Athletic Director for Community Engagement and working closely with administrators and coaches throughout the department, this position will plan and execute a large number and variety of special events from small donor gatherings to annual fundraisers, handing the details of the event from beginning to end.
The Director of Athletics Marketing and Special Events will be responsible for the overall management and daily operations of assigned areas, which includes supervision and delegation of work assignments.
About the College/Department: Western Washington University is a comprehensive state university, highly ranked nationally, with over 15,000 students in seven colleges and the graduate school. The campus, overlooking the San Juan Islands, is located in Bellingham, a coastal community of 83,000, 90 miles north of Seattle and 60 miles south of Vancouver, B.C.
The NCAA Division II WWU Vikings participate in 15 varsity sports, six for men and nine for women. The 2016-2017 sports season has already had women’s soccer, volleyball and men’s soccer advance to the NCAA Championships, with the women’s soccer team winning the NCAA Division II National Championship. Western Athletics supports Western’s mission to bring together individuals of diverse backgrounds and perspectives in an inclusive, student-centered university that develops the potential of learners and the well-being of communities, and encourages applications from diverse candidates interested in this position.
Experience in marketing, promotions, advertising sales, sponsorships, event planning or community outreach
Experience supervising employees or volunteers
Demonstrated ability to work well under pressure and meet tight deadlines
Excellent written, verbal and interpersonal communication skills
Strong customer service skills with the ability to communicate effectively with students, parents, staff, administrators, officials, news media, fans and the public
Demonstrated effectiveness in dealing with a variety of administrative levels and diverse groups of people
Proficiency in Microsoft Suite and design applications such as Canva or Photoshop
Proficiency in Social Media applications like Facebook, Twitter, Instagram and Snap Chat
Special Events & Viking Night
Plan and execute a large number and variety of special events from small donor gatherings to year-end sports banquet to a 500-person auction
Handle details of events from beginning to end; coordinating logistical details including room reservations, set-ups, rentals, catering, parking and transportation; creating menus and seating plans; handling cash; composing correspondence and content for invitations and collateral materials; compiling invitation lists in coordination with the Foundation and other campus/community partners
Work long hours, including evenings and weekends, and travel to special events and away games
Marketing & Promotions
Accountable for marketing and fan development strategies through the coordination of advertising, promotions, and extended game-day events including management of timelines and activities affiliated with assigned sports
Contact organizations and groups to schedule appearances and market to the community
Coordinate with student leadership and on-campus entities to enhance student attendance and involvement
Develop PA scripts and oversee in-game promotions, fulfilling all sponsorship obligations
Assist with social media such as Facebook, Twitter, Instagram, and Snap Chat
Management & Supervision of Internship Program
Provide oversight and supervision to interns, student employees and Blue Crew (student volunteer group) regarding marketing strategies and duties
Hire, train and evaluate personnel and provide feedback on a consistent basis, including annual reviews
Design & Design Development
Design and oversee the production of marketing collateral
Creatively develop, design and create new applications, ideas, relationships, systems and products
Coordinate and assist with general office duties, including phone calls, walk-ins, coordinating schedules and other duties as assigned
Regular performance of physical activities including walking, lifting, event set-up and handling of materials
Western Washington University• One of Washington’s six state-funded, four-year institutions of higher education.• The state’s third-largest higher education institution.• Operates on the quarter system.• Seven academic divisions: College of Business and Economics, Fairhaven College of Interdisciplinary Studies, College of Fine and Performing Arts, College of Humanities and Social Sciences, Huxley ...College of the Environment, College of Sciences and Technology,Woodring College of Education, and Graduate School.Campus• Perched on a hillside in Bellingham, between Seattle and Vancouver, B.C.,walking distance to Bellingham Bay and a short drive to Mount Baker.• A quarter of Western students live on the wooded 212-acre campus, whichincludes part of the 180-acre Sehome Arboretum. • Campus also includes the Shannon Point Marine Center in Anacortes, and a recreational complex at Lake Whatcom.• Offers classes in Bremerton, Everett, Port Angeles and Seattle.• Work is under way to include Western in Bellingham’s waterfront redevelopment.Academic Excellence• Consistently ranked the top master’s-granting public university in thePacific Northwest by U.S. News & World Report.• Faculty in fall 2012: 784.• Full-time faculty: 517, 90.1 percent with terminal degrees.• Student-faculty ratio: 20.8 to 1. Students• Fall 2012 enrollment: 14,833 full and part-time students.• Students of color: 21.3 percent.• First-year students: 2,688 freshmen and 1,045 transfers.• 2011 full-time freshmen returning: 85.1 percent.• Six-year graduation rate: 67.2 percent.• In-state students: 90 percent, with top counties King, Snohomish, Whatcom and Pierce.• And from 48 other states, topped by California, Oregon, Colorado andAlaska. International students come from 39 nations, including Japan, Canada, Vietnam, Taiwan and China.Alumni• More than 105,000 graduates live in Washington and around the world.• Top employers of alumni include Boeing, Microsoft, school districts andsmall and large businesses throughout the state.• Graduates include leaders in business, public service, education, the sciencesand arts, and academia.• Western ranks second among medium-sized schools with alumni serving inthe Peace Corps.Athletics• Thirteenth in Learfield Sports Director’s Cup standings of 310 NCAA Division II schools.• Champions of the Great Northwest Athletic Conference eight of the past 11 years.• Division II national champions in Men’s Basketball, second-place finishers in Women’s Rowing.• About 300 students compete in intercollegiate athletics in 15 varsity sports.