Pacific Ridge School is an independent school enrolling about 600 students in middle and high school (grades 7-12). Located in beautiful, North San Diego County, Pacific Ridge attracts students in the coastal communities north and south of the school. Opening in 2007, the school experienced rapid growth and development, reaching enrollment targets and building an exceptional campus with state-of-the art facilities.
The Director of Marketing and Communications is responsible for developing, executing, and managing Pacific Ridge School’s comprehensive marketing and communication program. The program employs a wide array of tactics to communicate the schools’ mission, vision and strategic messages to prospective families, current community members, and the larger community of San Diego County, while ensuring brand consistency in all efforts.
Reporting to the Head of School, this senior-level leader is responsible for the strategy, execution and evaluation of the Department’s efforts. The Director will supervise two staff members specializing in communications and will possess the marketing skills and expertise to complete the Department team. The Department serves in-house clients, such as the Departments of Admission, Philanthropy, Extension Programs and Summer Programs. The Director is an actively engaged member of the Pacific Ridge community and is responsible for interacting with school constituents, including faculty, staff, students, and parents, to develop an efficient process for producing informative and engaging school messages.
Role and Responsibilities
Develop strategic marketing and communication plans
Communicate and reinforce brand identity and messaging throughout the school community
Work with Admissions, Philanthropy, Extension Program and Summer Program Directors to develop strategic plan for student and donor recruitment
Manage the implementation and evaluation of all marketing and communication efforts, including print materials, website, e-mail communication, press releases, social media, and advertising (digital, print, radio)
Supervise Department staff, including Communication Manager and Communication Associate
Manage contractors who produce collateral and advertising
Manage the marketing and communication budget
Report strategic plans and evaluation of marketing/communication efforts to relevant constituents
Oversee management of content, both narratives and images, about school functions and activities
Develop school policies for school marketing/communications
The ideal candidate will have expertise in one or more of the following areas: graphic design, copy writing, digital marketing, videography, advertising strategy.
Perform other duties, as assigned
Qualifications and Education Requirements (including licenses or certifications)
5 - 7 years of brand management experience required; 7-10 years preferred
Bachelor's degree, preferably in marketing and communications
Strong understanding of social media, digital marketing, web analytics and public relations
Ability to fully engage with the mission and happenings of the school community
Self-starter and self-initiator of projects and task assignments
Demonstrated ability to manage a team in a constructive, collaborative manner
Excellent writing and communication skills
Detail and solution oriented
Ability to communicate proactively and effectively with faculty, staff, parents and students to acquire information about school activities, projects, competitions and other newsworthy endeavors
Demonstrated skill in using application software and social media tools
Experience in schools or other non-profit organizations is preferred
Working Conditions and Physical Requirements
(Typical office conditions included below)
Able to sit and work at a computer keyboard for extended periods of time
Able to stoop, kneel, bend at the waist and reach on a daily basis
Able to lift and move up to 20 lbs. pounds occasionally
Hours occasionally exceed 40 hours per week
Additional Salary Information: Commensurate with experience.
Pacific Ridge School is a college preparatory co-educational independent school, offering a rich and challenging program to 560 students in grades 7-12. Pacific Ridge School opened in 2007; finished its permanent high school building in 2010, and its athletic center in 2012. We opened a permanent middle school/administration building and STEAM facility in 2015. Please visit our website at https://www.pacificridge.org/ for more information on our mission and programs.