The Product Marketing Manager will develop and execute multi-channel marketing initiatives to drive optimal guest and revenue yield for their product portfolio, overseeing Galapagos, Amazon and Peru. Galapagos alone represents nearly one-third of LEX’s annual guest count and nearly 25% of annual revenue, and is a key destination for first-time expedition travelers.
LEX drives the majority of its business through direct bookings, and as such, marketing is primarily focused on consumer-direct marketing channels - direct mail, email, print and digital advertising – in addition to social media, partnerships and travel agents, among others.
The LEX Marketing team is fast-paced, dynamic and creative, comprised of several Marketing Managers driving all prospecting/lead generation, retention and reactivation initiatives across multiple channels. Reporting to the CMO, the Marketing Manager will oversee all revenue generation and marketing expense management for their products. This individual will be hands-on, detail-oriented, highly-analytical and an integral part of the Marketing team, working in close collaboration with Product Development and Creative teams to effectively differentiate and communicate LEX’s offerings in the consumer and trade marketplaces.
• Collaborate with Product Development team to develop and execute marketing and sales plans to achieve budgeted guest and revenue yields for each product/geography • Prepare clear and precise Creative Briefs, to guide the development of effective marketing and promotion campaigns • Guide the Creative team to develop and produce compelling multi-channel marketing campaigns with clear goals and objectives • Manage and juggle multiple projects from initiation to final delivery and ensure deadlines and schedules are met • Review/approve all marketing collateral, promotions and communications prior to their release, including from National Geographic, travel agents and other third-party channels • Work with the Database, Research & Analytics team to identify and select proper customer segments and optimal targeting capabilities; initiate and analyze marketing tests • Work with Travel Agent and Group Sales teams to develop trade marketing campaigns and manage trade promotions and communications • Monitor competitive/marketplace developments and update internal teams • Consistently monitor marketing campaign performance vs budgeted revenue objectives; identify revenue shortfall areas and, with input from Product Development team, recommend and execute action plans to remedy • Evaluate and interpret key reports to assess ROI for assigned products • Provide recommendations to Product team and Senior Management to increase effectiveness and efficiency of the marketing spend.
• BA/BS required • 5+ years of consumer-direct product marketing experience for highly-regarded consumer brands; travel/leisure industry experience is preferred but not required • Demonstrated excellence in initiating and executing consumer-direct print and digital marketing campaigns • Previous experience managing revenue generation and expense management • Proficient with MS Office, specifically Excel and PowerPoint • Highly-analytical; ability to interpret key metrics to guide optimal decision-making • Ability to work effectively and independently in an entrepreneurial environment • Demonstrated commitment to teamwork, with positivity, flexibility, integrity, good humor and a high level of energy • Critical thinking; proven history of self-direction, creativity and meeting deadlines; extremely well organized and capable of handling multiple projects simultaneously • Outstanding presentation and communication skills • Passion for values-led marketing and corporate social responsibility
Lindblad Expeditions is the country's leading expedition travel company, pioneering expedition travel to the remote and pristine places around the globe such as Antarctica, the Arctic, Galapagos, Alaska, Baja California and beyond. Lindblad Expeditions and Sven-Olof Lindblad, the company’s founder, have been the recipient of numerous travel and environmental awards. Based in New York with an offic...e in Seattle, LEX has more than 150 full-time employees as well as a long roster of acclaimed naturalists and expedition leaders based around the world from which we staff our expeditions.
Celebrating more than 50 years of expedition excellence, we work in alliance with the National Geographic Society to enhance the expedition experience for our 15,000+ guests that join Lindblad Expeditions each year, inspiring our guests and the wider population to explore and care about the planet.