Business Development, Direct Marketing/CRM/Database
We are seeking a Marketing Manager to join our team in Oakland, CA. Role Summary The incumbent will work closely with the COWI North America specialty businesses focused on Bridge, Tunnel and Marine Engineering. He/she will collaborate with Marketing and Business Development staff throughout North America and participate in the development of winning strategies for pursuing clients for the business. The position will also work with the International COWI Group, with collaboration focused primarily within the Bridge, Tunnel & Marine (BTM) businesses. The overall goal of this collaboration is to participate in creating and maintaining a winning, productive and cohesive marketing effort throughout North America. The Marketing Manager will partner with the corporate business development, engineering, and management teams. The incumbent takes end-to-end ownership and manages the entire proposal development and related processes. He/she leads collaborative, integrated proposal teams to plan, develop and deliver winning proposals that support the company's growth objectives. Key responsibilities include but are not limited to
Marketing •Works with the marketing staff to develop and maintain marketing information systems like the CRM database and employee CV profiles; •Collaborates with technical staff to produce quality proposals; •Manages proposal resources to meet proposal production deadlines; •Works with communications staff to implement external communications according to company protocols; •Participates in the establishment of marketing programs, policies and procedures; •With support from management, oversees marketing projects and/or supervises junior marketing staff; and •Performs other marketing duties as assigned.
Business Development •Serves as primary point of contact for pursuit identification and capture plan development for the West Coast US market; •Provides input to define top line targets as well and achieves agreed targets; •Develops relations with clearly defined current/potential customers; •Tracks business development leads by maintaining a thorough knowledge of the COWI NA business for pursuit opportunities; •Provides input to customer relationship development plans; •Provides input to relevant professional networks on market trends; •Performs market research; •Organizes and participates in conferences and other industry events relevant to the firm; and •Performs other business development duties as assigned.
At COWI North America, you can look forward to a challenging role that will push you outside of your comfort zone and elevate your career to new heights. Our staff come from a multitude of backgrounds; their bridge, marine and tunneling expertise spans the globe. COWI is a place for collaboration with some high-caliber professionals and the opportunity to learn from the best. Besides an extraordinary collection of talented colleagues, you will also have the chance to be involved in some very high-profile work on world-renowned international projects that will test your skills and abilities as a professional. COWI is proud to reward top talent; the benefits of working for COWI include extensive opportunities for growth and development, 100% company-paid benefits (this includes employee only and employee and family), 401k with up to 5% match and immediate vesting schedule, competitive compensation and various other perks. COWI provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, COWI complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Qualifications and Skills Required •Minimum 7 years of relevant experience in a professional services environment •Bachelor's Degree in Marketing, Communications, Business or related field •Strong project management and relationship building skills •Knowledge of proposal process and delegation of proposal development to shared marketing staff •Professional knowledge in a technical field built on an understanding of the theoretical concepts, including the underlying principles and their context •Ability to take on an innovative and creative approach to problem solving •The ability to handle differing kinds of tasks and situations requiring search for solutions and application of judgment within the area of expertise and acquired knowledge •Proven ability to collaborate, lead and negotiate with strong personalities •Dynamic personality with an ability to learn quickly and adapt to changing requirements •Strong business acumen and analytical skills for effective problem resolution •Excellent computer skills with Adobe Creative Suite and MS Office software •Excellent written and verbal communication skills •Self-motivated and able to work effectively autonomously and as a team member •Excellent time management skills and ability to meet deadlines •Willingness and ability to travel as needed
COWI North America is a leading bridge, tunnel, and marine engineering consulting group built on over 80 years of international experience. We provide our clients with innovative and sustainable solutions to the most complex engineering challenges worldwide from our 13 offices across North America. At any given time, COWI's 6,200 person strong global organization is involved in more than 17,000 pr...ojects across 124 countries.
Our civil, structural and geotechnical engineering specialists are internationally renowned for their work on some of the world's most prestigious and challenging bridge, tunnel, and marine projects. Our projects always aim to incorporate innovative solutions and push the boundaries of what is technically possible, such as designing the world’s deepest and longest subsea tunnel, engineering the world's longest lateral bridge slide, and creating resiliency by preparing our waterfronts and communities for ongoing climate change.
COWI North America is an international leader in bridge, tunnel and marine engineering solutions. We unite the consulting engineering companies formerly known as Buckland & Taylor, Jenny Engineering Corporation, Ben C. Gerwick, and Ocean and Coastal Consultants.