San Francisco State University has an opening for a Director of Marketing and Brand Strategy. The incumbent serves as the primary steward of the university's brand, elevating and enhancing San Francisco State University's reputation and visibility by planning, directing and coordinating marketing activities for the university. The incumbent develops innovative and creative marketing strategies that bolster awareness, respect and loyalty among all university constituents and support successful student recruitment and retention and fundraising.
The ideal candidate will possess the following skills/qualifications:
Demonstrated understanding of brand architecture, brand identity and brand positioning as it informs creative work in a complex, multi-layered organization
Demonstrated ability to manage the full spectrum of marketing communication channels, including experience with print publications, advertising, direct mail, e-mail, web-based communications, video and social media
Demonstrated talent for high caliber creative conception and writing
Bachelor's degree in marketing, communications or related field
Five to seven years progressively responsible experience in leadership positions
Excellent analytical skills and ability to exercise sound judgement
Demonstrated ability to plan, organize and manage both independent and team work projects: determine priorities, set deadlines and complete projects accordingly
Ability to function effectively in a fast-paced, deadline-driven environment that deals with high-pressure situations
Excellent interpersonal skills and experience working with senior executive-level personnel
Demonstrated creativity, flexibility and innovative thinking
Experience in or familiarity with higher education a plus
Familiarity with usability and Web accessibility standards (Section 508)
Proven success participating in cross-functional teams and strategic planning
SF State offers a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employees.
SF State is an Equal Opportunity/Americans with Disabilities Act employer and has a strong commitment to the principles of diversity.
Founded in 1899 as a two-year teacher training college called San Francisco State Normal School, San Francisco State University today is a globally focused community of more than 30,000 students, faculty and staff. Graduates total more than 212,560.Nearly every student, alum and faculty member represents an accomplishment and source of pride for SF State.Founded in 1899 as a two-year teacher train...ing college called San Francisco State Normal School, San Francisco State University today is a globally focused community of more than 30,000 students, faculty and staff. Graduates total more than 212,560.Nearly every student, alum and faculty member represents an accomplishment and source of pride for SF State.