Reporting to the Associate Director of Engagement Marketing in the Harvard Alumni Association (HAA), this position serves as the HAA's primary email developer and sender for all marquee email campaigns, managing the email building and testing process, list development and maintenance, and sending/scheduling. The coordinator maintains metrics tracking on email campaigns that support programs and events across the organization, and he/she is also responsible for maintaining the broadcast email calendar to ensure transparency across the HAA. The coordinator helps to drive sharing of metrics tracking and email best practices with HAA and Alumni Affairs and Development colleagues.
The coordinator occasionally writes marketing copy for email, web, and social media. He/she maintains the HAA sections of the alumni.harvard.edu website, providing copy editing, proofreading, and content review.
He/she works independently with excellent attention to detail and minimal supervision in an extremely dynamic, fast-paced work environment, juggling multiple and changing priorities and projects at one time. He/she also has excellent communication skills and forethought, anticipating, and working with the Associate Director to troubleshoot, problems that may arise.
Serves as go-to email development resource in the HAA: building, testing, and sending emails to hundreds of thousands of alumni on a weekly basis; this position manages the email development process for every major HAA marketing campaign and many other campaigns in partnership with Alumni Affairs and Development and University-wide partners; pulls, manages, and manipulates lists to prepare them to send; sets up and manages A/B testing processes for email campaigns;
Serves as writer, copyeditor, proofreader and publisher of website content; creates and updates digital content on HAA sections of the alumni.harvard.edu website;
Maintains internal broadcast email calendar and communicates all major HAA broadcast email communications to internal stakeholders; helps to navigate send dates across the HAA to avoid email overload;
Writes quarterly Engagement Bulletin internal newsletter and manages distribution to internal AA&D partners;
Liaises with alumni volunteers and University-wide partners to manage the development and deployment the HAA's monthly eVENTS newsletter, associated social media and other outward-facing events communications, communicating deadlines, policies, and procedures;
Tracks and reports on metrics for every email send, creates monthly analytics reports and manages research projects to access ongoing efforts and inform new projects; shares reports and data across the HAA and AA&D partners
Provides ongoing support to the Associate Director on current and new projects and coordinates complex multi-department special projects;
Serves as resource to HAA Clubs and SIGs seeking email marketing support;
Provides writing support for Grad Appeal email campaigns to graduating classes and occasional other email campaigns as assigned; provides writing support for social media networks including Twitter, Instagram, Facebook, and LinkedIn
Provides administrative support to the Alumni digital engagement department;
Provides backup coverage to the HAA helpdesk and reception desk;
Other duties as assigned.
Skills testing may be a component of the interview process for this position.
The department of Alumni Affairs and Development at Harvard University is committed to diversity. We welcome applicants who bring varied experience, thought, and practice to the department's mission to maintain and enhance an engaged community of alumni and friends worldwide and to lead the University's fundraising efforts.
Harvard University Benefits Package Vacation/Sick/Personal/Holidays: Harvard offers 3 (union roles) - 4 (exempt) weeks paid vacation, a paid holiday break between Christmas and New Year's Day, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days each year. Medical/Dental/Vision Benefit: Harvard offers a variety of excellent medical, dental, and vision plans which all begin on the first day of employment. Retirement: University-funded retirement plan with full vesting after 3 years of service. Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted study options through participating Harvard Graduate Schools. Transportation: Harvard offers a 50% discounted MBTA pass as well as parking options to assist employees in their daily commute to campus. Wellness Options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation, and complimentary health services. There are also fee-based athletic facility memberships available at various locations around the university for employees.
Salary Grade: 055
Union: 55 - Hvd Union Cler & Tech Workers
2-3 years of professional experience, ideally in a marketing or communications role
Demonstrated attention to detail
Excellent communication skills
Bachelor's degree strongly preferred
Familiarity and proficiency with Salesforce Marketing Cloud email tool preferred
Familiarity with HTML, content management systems, social networking, Microsoft Office, especially Excel, preferred
Ability to work independently and as part of a team
Strong writing and editing skills and comfort working across media including web, email, social and print;
Ability to develop and maintain partnerships with colleagues and stakeholders; comfort presenting to, collaborating with and advising colleagues at various levels;
Exceptional organization and time management skills; ability to manage multiple projects under tight deadlines and adapt to changing priorities and work well in a complex organization;
Motivated, collaborative attitude and the ability to think and execute quickly while working as part of a high-functioning, close-knit team;
Love of learning and willingness to develop new skills as needed;
Ability to handle highly confidential information with appropriate discretion and sensitivity
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
About Harvard University Alumni Affairs and Development
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. Harvard faculty are engaged with teaching and research to push the boundaries of human knowledge. For students who are excited to investigate the biggest issues of the 21st century, Harvard offers an unparalleled student experience and a gen...erous financial aid program, with over $160 million awarded to more than 60% of our undergraduate students. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world.