Reporting directly to the Head of School and serving on the administrative team, the Director of Admissions and Marketing manages the school’s interactions with the general public and the school community to secure enrollment, and oversees the school branding and marketing campaigns. The Director of Admissions and Marketing specifically manages the following functions: enrollment, communications and public relations, and marketing.
Collaborates with the Head of School to understand fully and inform the unique AHS program offerings available to students and families
Oversees the school’s retention efforts
Manages and oversees the school’s recruitment process to meet annual enrollment targets
Keep informed of and attend admissions fairs throughout Greater Springfield and the Pioneer Valley
Establishes and maintains relationships with feeder schools to promote the school’s enrollment funnel
Manages open houses, tours, visits, and other interactions with prospective parents and students
Schedules necessary academic testing with teachers and the educational psychologist
Generate or update admissions materials, as necessary
Track inquiries and enrollment in the school’s database
Analyzes enrollment and attrition trends to inform future recruitment
Report regularly to Board of Trustees on admission activities and enrollment
Serve as a member of the Admissions Team for the purpose of making admissions decisions
Meet with external SPARK or summer session participants to discuss AHS as a school-year placement option
Seamlessly transfers the relationship of new families admissions to business office
Communication, Marketing, and Public Relations:
Work in close collaboration with Head of School and Director of Development on any project or initiative that may overlap with other areas of AHS Operations
With the Marketing Subcommittee of the Board of Trustees, oversees development of a marketing strategy and the production of marketing materials
Establishes and maintains relationships with media outlets to promote the school through story placements
Coordinates external media and print efforts for consistency
Schedule, plan and facilitate AHS participation in appropriate community events
Oversees development of print and electronic marketing materials and processes in support of recruitment
Creates an internal communications plan and utilizes vehicles, such as email blasts and the school’s website, to keep the AHS community well-informed
Contributes to weekly AHS Newsletter
Assist in creating AHS Annual Report
Other duties as assigned by the Head of School.
Excellent writer who can present a compelling case for AHS to prospective families, the media, and the general public
Exceptional interpersonal and communication skills to expand and maintain long-term and supportive relationships with all internal and external parties
A thoughtful partner who can understand the needs of the school and translate those needs into promotional and fundraising opportunities, in cooperation with the Director of Development
A collaborator who can develop a cooperative spirit throughout the school
Excellent project management and decision-making skills
Ability to handle pressure while maintaining a pleasant demeanor
High attention to detail and high level of accuracy
Ability to maintain confidentiality
Excellent computer skills
4+ years of marketing, public relations, or admissions work, preferably in a school or education-based nonprofit
Bachelor’s degree in a related field required; Master’s degree preferred
Telecommuting is allowed.
Additional Salary Information: Commensurate with experience
Taking to heart Merlin’s wise words to the young King Arthur, AHS builds a community where teachers and students learn from each other, where experience is the key to learning, and where the ability for each child to develop the independence and self-confidence necessary to pursue an intellectual or creative passion is fostered and nourished.
Academy Hill provides a challenging, safe, caring, r...espectful and flexible learning community for children who show early signs of exceptional ability in academics, creativity and/or leadership in order to stimulate them to achieve their full potential. We are a nurturing community that embraces differences and celebrates individual expression.
Our approach to learning fosters, rather than inhibits, the natural curiosity of gifted children and early adolescents as they become increasingly aware of the larger world around them. The development of critical thinking skills, as they are applied in the classroom, is more than just an academic exercise—it is essential for healthy civic engagement with the society that these students will inherit as adults.
As the preeminent educator of bright and gifted children in the Pioneer Valley for the past twenty five years, Academy Hill is skilled at creating the conditions where lively, active minds are engaged, nurtured and inspired. Our students will become leaders who are globally aware, work collaboratively, think critically, and who are engaged in their communities. Ours is a community built on mutual responsibility and trust, where personal ethics and moral behavior are emphasized.
Education helps to socialize children and prepares them to function as citizens in a complex, pluralistic, multi-layered, many-cultured, democratic society. We strive to encompass a culturally and economically diverse student body, where students and their families have the opportunity to experience differing lifestyles and viewpoints. The characteristics that make us unique individuals are not differences that divide us, but are qualities that enrich our community. AHS teachers, staff, students and their families benefit personally and professionally from the range of ideas, solutions, and perspectives that stem from diversity.