The Member Services Marketing Coordinator works with the member services team to coordinate and develop marketing materials and campaigns to support the promotion of membership and to coordinate member retention activities. This position also assists with data processing for membership applications and member updates.
Works collaboratively with the membership team, the marketing and communications team, and other internal stakeholders as a project manager to implement comprehensive marketing efforts for promoting member services
Develops membership marketing and promotional materials, including copy writing print and digital collateral (postcards, emails, social media posts, etc.), consulting with the marketing and communications team to ensure brand integrity
Coordinates the printing and distribution of member services marketing materials and new member mailings. Follows up with mail house and printers as necessary to ensure quality and timely delivery
Tracks leadership transitions at U.S. universities, colleges, and related foundations and follows up with relevant member services communications
Keeps track of events and staff travel to conferences, events, and member visits to send advance member services materials and follow-up as appropriate
Works with marketing and communications to coordinate and integrate member services marketing with other product and service marketing
Ensures that member services marketing schedule is implemented consistently and on time
Assists with processing of new-member applications and updating the member database
Serves as back-up to the members' concierge when necessary.
Bachelor’s degree in marketing or communications preferred.
Minimum of two years’ experience in marketing and communications with demonstrated success. Background in sales, higher education, nonprofit, and/or association sector(s) a plus.
Strong project management, collaborative, analytical, and organizational skills.
Ability to work well under pressure, to meet deadlines, and to accommodate shifting priorities.
Exceptional oral and written communication skills, attention to detail, and visual creativity.
Ability to work collaboratively in formal teams and informal working groups, as well as independently.
Strong customer-service skills, with internal and external customers.
Proficiency in MS Office applications and Adobe Creative Suite.
Prior experience with email marketing, e.g., Hubspot, HTML coding, and social media platforms desirable.
Prior experience with an association management system (AMS), such as Avectra/netForum or similar is also desirable.
Additional Salary Information: Salary is commensurate with experience.
About Association of Governing Boards of Universities and Colleges
The Association of Governing Boards of Universities and Colleges (AGB) is the only national association that serves the interests and needs of academic governing boards, boards of institutionally related foundations, and campus CEOs and other senior-level campus administrators on issues related to higher education governance and leadership. Its mission is to strengthen, protect, and advocate on behalf of citizen trusteeship that supports and advances higher education.