This newly created position within UTC's Marketing and Communications Division will develop and execute a cohesive marketing and branding strategy and build and lead a staff responsible for brand management, market research, creative services, strategic project management, web strategy, print publications, and freelance resources. Responsibilities include:
Strategically improving the university's brand identification, message development and stakeholder engagement through data-driven activities.
Directing strategic marketing for external and internal audiences, focused on supporting UTC's strategic marketing and communications plan objectives, and meet strategic organizational goals.
Building, developing and managing a high-performance marketing and communications team capable of developing innovative and high-impact strategies to market UTC, and its various department/units.
Directing the team responsible for strategic development of all channels of print, digital, video, etc. in support of university or department/unit level marketing campaigns.
Leading strategic digital communication efforts, including a full assessment of UTC's current digital presence (web and social media) and efforts to refine current activities to better serve internal and external stakeholders, while favorably presenting the UTC brand and proactively sharing relevant news and information.
Collaborating with key offices and departments, including Enrollment/Admissions, Development/Alumni Relations, Research, Athletics, UTC Police Department, Office of Community Partnerships, and academic units.
Collaborating on efforts to improve internal communication.
Establishing priorities and appropriating staff and budget to meet the goals to create and promote the university's image.
Collecting data to measure the impact of strategic marketing and communication efforts to evaluate and continuously improve efficiency and effectiveness.
Prioritizing all projects to make best use of limited university resources, while maximizing strategic impact and return on investment.
This position reports to the Vice Chancellor for Marketing and Communications.
Bachelor's degree in Communications, Marketing, or other relevant field required; Master's degree preferred. Minimum of 5 years' experience serving in a highly responsible marketing and/or communications role is required. Previous supervisory experience required. Experience working in a higher education setting preferred. Experience sufficient to successfully perform the essential duties of the job in an executive capacity will also be considered. Must have expertise integrating emerging marketing/communication technologies and using data to guide planning and decision making; using data-driven methods to assess return on investment; current with new trends in marketing; understands processes and able to work with stakeholders and team members to build consensus; demonstrated commitment to accuracy and experience handling large-scale projects involving large numbers of internal and external stakeholders. Must possess exceptional writing and editing skills.
The University of Tennessee at Chattanooga is an engaged, metropolitan university committed to excellence in teaching, research, and service, and dedicated to meeting the diverse needs of the region through strategic partnerships and community involvement.