Reporting to the CEO and a member of the senior management team, the Vice President of Communications and Marketing provides executive and strategic vision for all internal and external communications, marketing communications and public relations. Because our Group represents a diverse group of audiences and offers a wide range of services to its members and brokers, the VP of Communications and Marketing must develop messages targeted for a variety of audiences, while also recognizing the need for a consistent overall message and voice for the Group. In this leadership role, this individual must model respect and professionalism at all times. All VPs are required to comfortably multi-task and should be energized by nearly constant change. Ours is an entrepreneurial culture, led by a senior management team, but engaging the entire staff. “Not my job” is not part of our vocabulary. VPs must be true team players willing to abandon “turf” issues for the greater good and must be an example for all staff for exemplary ethical conduct.
While the majority of our Senior Leadership Team is located in Santa Cruz, California, and this would be our preferred location, the perfect candidate for this role may be located anywhere in the U.S.
Essential Duties and Responsibilities
Develops and implements internal and external communications, marketing and branding including collateral, websites and social media and public relations to fulfill the mission and strategic goals of the Group.
Builds, maintains, and improves strategic relationships with media representatives and key industry players.
Maintains a wide perspective of the issues, including regulatory and political, that impact the organization and both the insurance and nonprofit sectors.
Proactively drives the Group’s strategy and message development and announcement strategies.
Serve as a spokesperson for the Group as well as serving as the trusted communications advisor to the President and CEO and senior leadership team.
Thinks creatively and proactively to produce opportunities that improve the visibility and profile of the Group and senior leadership in line with strategic goals. . Develop and implement thoughtful media plans around each opportunity. Ensure that all media engagements senior leaders are fully vetted and fully leveraged.
Develops and executes rapid response communication, as needed.
Facilitates and staffs media requests for senior executives and prepare executives for interviews with messaging, background, etc.
Oversees and manages staffing related to conferences and events where the Group has a presence.
Effectively and efficiently manages project budgets to ensure on-time and on-budget delivery.
Develops and manages collaborative relationship with other organizations within the nonprofit sector, especially those providing infrastructure and training support to other nonprofits.
Provides the President and Board of Directors with regular statistical information and reports relative to communication and marketing targets.
Augments and maintains database on insurance coverage and loss control services offered to nonprofits by the commercial marketplace and provides advice on the mission and market impact of proposed coverage forms and changes or additions to existing forms.
Develops communication materials regarding board of director nominations and elections to increase participation by members
Maintains staffing levels appropriate for activities. Assigns work, sets priorities, and evaluates performance and evaluates departmental skill and experience needs and recruits, motivate sand develops talent for present and future departmental needs.
Other responsibilities as assigned.
Skills and Abilities
The successful candidate will have a minimum of 10+ years of experience in communications roles with progressive responsibility. Nonprofit experience preferred, particularly those with experience in coalition building. Insurance experience a plus, but not a requirement.
Strong passion for and knowledge of the nonprofit sector and the mission of the Group.
Strong organizational skills. Capacity to manage multiple tasks in response to both written and verbal requests.
High level of diplomacy and tact, combined with a strong sense of confidentiality.
Successful experience executing social media strategies and ability to develop and execute practical applications for the Group.
Strong verbal and written communication and interpersonal skills, including ability to prepare clear and concise program documentation, user procedures, reports of work performed, and other written materials.
Demonstrated experience in developing and managing a comprehensive strategic communications, media relations, communications and marketing program to advance an organization’s mission and goals.
A track record of working collaboratively with internal and external resources to develop and implement proactive, thoughtful, creative, and impactful communications plans around significant events.
A track record of developing and maintaining well-established, solid relationships with key media and industry representatives, along with the demonstrated skill, comfort, and drive to build new relationships as appropriate.
Outstanding oral presentation and written communications skills with a remarkable professional presence.
Ability to interact and build consensus internally with key influencers and stakeholders.
A confident and highly capable manner with the ability to withstand challenges and push back while still being open-minded and flexible. An eager learner who can quickly understand the key aspects of the business, industry, and key players.
Proven capacity to successfully multi-task in a fast-paced entrepreneurial environment with the ability to maintain poise under pressure.
Proven ability to perform in a collaborative, team-oriented environment with a strong customer orientation (internal and external).
A hands-on, “roll up the sleeves,” action-oriented approach coupled with a comfort of working with a small communications team.
Impeccably honest and ethical. A successful executive who is smart, passionate, energetic, and results focused
Team player with ability to motivate and positively engage staff and management and earn their trust.
Basic knowledge of multi-state/multi-line commercial insurance
Fluency in Microsoft WORD, Excel, PowerPoint and Outlook.
Nonprofits Insurance Alliance Group is a group of 501(c)(3) nonprofit, tax-exempt insurers whose purpose is to serve 501(c)(3) tax-exempt nonprofit organizations by providing a stable source of reasonably priced liability insurance tailored to the specialized needs of the nonprofit sector and to assist these organizations to develop and implement successful loss control and risk management programs.