If you live and breathe integrated and content marketing with a strong digital spin and have excellent writing/communication skills, we want to talk to you! We are looking for a Content Marketing Manager to implement, track and optimize our association clients’ marketing communications campaigns across channels – with more emphasis on the digital channels.
Develop, execute, and measure the effectiveness of all content marketing initiatives to reach recruitment, retention, engagement and overall marketing goals for Bostrom and its clients.
In conjunction with Account Executives and client staff teams, plan and execute all web, print, contact database, email, social media and newsletters for multiple clients
Design, build and maintain client social media presence where needed
Measure, analyze, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and content strategies with both traditional and digital channels
Collaborate with internal teams to create landing pages and optimize user experience for special campaigns
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Bachelor degree in marketing or a related field
3-5 years of content marketing experience
Demonstrable experience writing, implementing and managing, marketing/contact database, email, social media, print production, ad management and/or newsletters
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate to action
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords, LinkedIn and Yahoo! campaigns
Excellent writing, editing, proofreading and communications skills
Strong project management, analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Bostrom Corporation is a professional services firm offering consulting, outsourcing, and management services to associations and non-profits. Bostrom corporation remains on the cutting edge of the future with a simple credo:
To build successful organizations, and enhance value for clients through trust, experience, personalized service and solutions.
Leadership in the association world can ...be unnerving...or exhilarating. Members have high expectations. They want their industry or profession to reach new heights, and they want their organization to lead them there. Staff leaders, too, have significant goals, and they must meet members' visions of what their organization should do for them.
Engaging a consultancy or finding the right firm to meet your outsource needs can be difficult. Retaining a firm to manage an association can be agonizing.
Leaders can find solutions at Bostrom, a firm that has remained at the top of its game for seven decades. As it becomes a trusted partner, Bostrom helps its client organizations reach the top of their game. Our associates take great pride in their ability to truly know clients' wants and needs--and to meet them through personalized solutions and exemplary service. Off-the-shelf answers are not part of the Bostrom lexicon
Bostrom provides solutions for success.