KEY RESPONSIBILITIESDevelop and implement a cohesive marketing communications plan designed to drive student enrollment - Create an integrated marketing communications plan designed to expand awareness of the school among prospective students and those who influence their decision-making process in considering graduate degree options.- Lead the implementation and execution of short- and long-range communication and marketing strategies and tactics spanning admissions collateral and content marketing, advertising, paid search and SEO, social media and email marketing, media relations, etc. - Ensure the identity, voice, and objectives of the school are articulated in an authentic and cohesive manner across marketing channels - Develop new ways to identify and engage Harris faculty, students, alumni and third-party influencers in Harris' enrollment marketing efforts both online and offline - Conduct research, analyze data, and monitor industry trends and best practices to implement, test and refine strategiesDevelop compelling creative and marketing content designed to inform, engage and excite prospective students and further Harris' brand image across channels - Partner with Harris colleagues and outside agencies in developing innovative and meaningful creative campaign ideas to engage prospective students - Create, coordinate and distribute both print and digital marketing content, including admissions brochures, email marketing campaigns and admissions-oriented website copy - Manage outside vendors, including freelancer designers, writers, videographers and marketing agencies, in producing admissions-specific marketing content - Keep abreast of trends in digital marketing, ensuring Harris is leveraging new and emerging channels to reach and engage prospective students - Provide recommendations on how to best leverage existing brand assets in admissions communications, and develop recommendations for new content creation - Create and maintain and optimize against pertinent metrics, helping to ensure success of future marketing campaignsLead efforts to create and execute a successful paid media strategy for the school - Take the lead on paid media strategy implementation and content creation, including digital advertising and native content, within the context of Harris Public Policy's overall media plan - Manage and work with outside marketing agency partners to create bold, engaging advertisements aimed at prospective students- Oversee and create all written and electronic content, ensuring that the high quality standards of the Harris Public Policy are met- Track paid media budget and ensure all initiatives move forward with appropriate progress and momentum, following-up with relevant internal stakeholders Serve as a liaison to internal Harris teams to coordinate marketing resources and outreach - Serve as the day-to-day client manager to Harris' Recruitment and Global Outreach Team in helping to advance their student recruitment goals - Ensure Harris Recruitment and Global Outreach priorities are met within the context of the school's overall communications and marketing plan- Suggest ways to better leverage marketing content and resources across internal Harris teams - Partner with other Harris teams, including Academic and Student Affairs and Alumni Relations, in featuring student and alumni success stories in marketing content
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