The Temporary Marketing Assistant supports the Enrollment & Communications Manager in order to oversee and execute the significant breadth of social media efforts identified as necessary to the enrollment goals of the Office of Summer Programs.
Under the broad supervision of the Enrollment & Communications Manager, the Temporary Marketing Assistant is responsible for the day-to-day management and execution of social media and website content for summer programs. In addition, the position is responsible for supporting the Enrollment & Communications Manager in all market research facets, which includes social listening, focus groups, and online surveys.
Essential Duties and Responsibilities:
Oversee Berklee Summer Programs (@BerkleeSummer) presence on all Social Media Platforms (Facebook, Twitter, Instagram, Snapchat)
Develop and execute the editorial calendar for social media publishing and/or site-side content
Manages day-to-day social media tasks such as content scheduling, community management, and live social media coverage
Work with Content Creators (3 students) to ensure that creative content makes sense for the brand and audiences
Write, edit, and format new content on summer programs website pages
Oversee Facebook Groups for registered students (1,183 active participants. 40% of all applicants)
Prepares routine social media and web analytics reports
Work with over 20 program directors to distribute Summer Programs faculty related content through social media channels.
Assist in creation of print content communications for registered students
Maintain the Five-Week Internal Program page on Berklee.edu to ensure up to date pertinent information for enrolled students and their families.
Represent the department at College-wide Social Media meetings
Additional Duties & Responsibilities:
Provide operational on-site support during peak summer programs season
Answer customer service inquiries via social media platforms from registered and prospective students.
Represent the Office of Summer Programs at Events, fairs, etc.
Process and distribute Check-In material for all programs.
Support additional marketing efforts including, but not limited to focus groups, photoshoots, and outreach call overnight
Other Duties as assigned.
Other Information or Comments:
The Temporary Marketing Assistant will oversee social media initiatives that are considered vital for the growth of the enrollment of Berklee Summer Programs. The annual enrollment of around 3,000 students comprises over 20 programs amassing over 4,000 applications. The efforts of the marketing assistant will complement the other considerable marketing efforts of the area and allow Summer Programs to actively recruit students for the school on social media where this cohort overwhelmingly interacts. It will encourage an alumni bond that is vital to recruitment for Berklee’s undergraduate programs and beyond. Berklee summer programs are vital to the college’s overall enrollment objectives and revenue goals. Around 30% of any entering fall class includes students who will have attended one or more summer program.
Excellent interpersonal, written, verbal communication, and customer service skills.
Strong organizational skills.
Ability to manage multiple projects in a fast-paced, deadline-driven environment;
Proficient in the use of computer technology across Mac & PC desktop technologies.
Demonstrated capacity to develop & maintain effective working relationships with individuals & organizations reflecting a broad range of identities, perspectives & experiences.
Bachelor’s degree or equivalent experience required.
1-3 years of experience in Marketing and Communications role preferred.
Active in multiple social media platforms (Facebook, Twitter, Instagram, Snapchat).
Experience with social media management tools such as Hootsuite, Sprout Social, Tweetdeck.
Previous experience with CMS such as Wordpress, Drupal, ExpressionEngine, etc.
Background in music preferred.
The above information on this position description has been designed to indicate the general nature and level of work performed by individuals within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.
External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.
*** Application Instructions Specific to this Position ***
Currently enrolled Berklee students may not apply for staff or faculty positions.
Applicants who are both interested and qualified should submit the following materials:
Cover letter that addresses the applicant’s capabilities and experiences.
A resume or CV.
Incomplete applications will not be considered. The position will remain open for applications until filled.
Berklee College of Music is committed to increasing the diversity of the college community and the curriculum. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.
Berklee provides a diverse and inclusive work environment
We all share a universal love for listening to, and creating music
The mission of Berklee College of Music is to educate, train, and develop students to excel in music as a career. Developing the musicianship of all our students is the foundation of our curriculum. We believe that the lessons and qualities derived from that work?the self-discipline needed for excellence, the empathy required of music making and the openness and inquisitiveness essential to creati...vity?are critical to achievement in any pursuit, musical or otherwise; and that music is a powerful catalyst for personal growth, which is central to any collegiate experience. Founded on jazz and popular music rooted in the African cultural diaspora, our comprehensive curriculum is distinctly contemporary in its content and approach, and embraces the principal musical movements of our time. Through a course of scholarly and practical learning experiences integrating performance and writing, our curriculum covers the variety of influential styles, relevant technologies, and career opportunities open to today's music professional.