The University of California, Berkeley, is one of the world's most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley's culture of openness, freedom and acceptanceacademic and artistic, political and culturalmake it a very special place for students, faculty and staff.
Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at http://jobs.berkeley.edu/why-berkeley.html.
The Haas School of Business develops innovative leaders - individuals who redefine how we do business. Berkeley-Haas, the second oldest business school in the United States, educates 2,200 students each year in six degree-granting programs, and hundreds more through executive education programs. A team of 300 staff members support these students, faculty and alumni through work in areas that include Admissions, Student Services, Career Management, Administration, and Development.
Berkeley-Haas offers opportunities to champion new ideas, collaborate across boundaries, and learn continually. Our culture is captured by Four Defining Principles (Question the Status Quo, Confidence Without Attitude, Students Always and Beyond Yourself) that distinguish Berkeley-Haas as a place to learnand a place to work. To learn more about the Haas School visit: http://www.haas.berkeley.edu/haas/about/employment.html
The Chief Marketing Officer (CMO) leads the development and implementation of the marketing and communications strategy for the Haas School of Business (including its degree and non-degree instructional programs, research centers, public service activities, and external relations activities). The position is responsible for managing the Berkeley-Haas leadership brand by providing marketing and communications thought partnership and planning to the Dean, the Management Team, program directors, other senior staff and faculty throughout the School. The CMO is able to fully understand, embrace and promote the differentiated and unique product offering that Berkeley-Haas provides.
The position is responsible for managing the 15 person marcom team (and external vendors) to execute upon a broad range of initiatives ranging from quantitative marketing, to new media communications, to key stakeholder engagement that promote greater external understanding and recognition of Berkeley-Haas contributions. The CMO is expected to build strong partnerships with a broad ranges of constituents, including faculty, university officials, students, alumni, donors, corporations, as well as the media
Directs comprehensive communications and marketing programs for large campus department with a large communications program and/or complex communications requirements
Oversees all schoolwide efforts in on- and off-line media, publications, periodicals, market research, advertising, special events, special promotions, community outreach and relations, public affairs, relationship building efforts.
As chief brand and reputation officer of Berkeley-Haas, develops comprehensive brand strategy including consistent themes, messages, and graphic images that all units and departments of the School utilize to articulate their portion of the School's mission. Establishes and manages school-wide policies in regard to promotion of the brand image
Designs and manages programs to promote department services and/or products with the campus community and/or to the general public, using vehicles such as social media, video, direct mail, advertising, publicity, community relations, promotional activities, special events, et cetera.
Serves as primary point of contact for general external inquiries about the School, its programs, and members, and as chief spokesperson for media inquiries.
Oversees the Haas School's web site and sets policies and parameters for all Internet-based marketing and communications efforts that take place within the Haas site.
Oversees development and production of all key Haas School periodicals print and online including BerkeleyHaas, the school's major external outreach publication.
Oversees an aggressive media liaison program designed to create widespread awareness and appreciation of the Haas School's major programs, people, and activities.
Works closely with external relations colleagues on the Berkeley campus to develop a plan that optimizes the effectiveness and scope of campus-wide and school communication and outreach efforts.
Plans, implements and manages department marketing activities including determining marketing goals, objectives and strategies and developing short and long-range marketing plans for the department. Uses data to regularly assesses the effectiveness of marketing and communication activities conducted throughout the School, and provides recommendations and plans for improvements.
Consults with individual program directors to help them define and understand their marketing goals, their target audiences, and their issues constraints, and participate in developing and implementing successful marketing and communications strategies for their programs, and coordinate those efforts with the broader, school-wide efforts.
Integrates Haas School units with major outreach missions and messages to promote a common vision and coherent plans, which both capitalize and build upon key constituency relationships. Among such programs are Alumni Relations, Development, Career Center, Executive Development, International Programs, Research Centers, marketing faculty, and students
Ensures production of high quality products that effectively deliver the desired message within budget and time constraints.
5-10 years of communications and marketing leadership experience.
Advanced skills to create, develop and implement a comprehensive and effective strategic marketing plan.
Significant experience and proven track record in the area of brand management
Advanced analytical, critical thinking, project management, and problem recognition skills.
Thorough knowledge of current and emerging marketing trends and best practices, including new and emerging strategies and technologies .
Genuine interest and alignment of the Berkeley-Haas principles, its achievements, mission, vision, goals, policies, and infrastructure; knowledge of current affairs and issues in higher education.
Advanced management skills to select, train, manage, direct, guide, motivate and evaluate staff to produce high quality work; skill to take corrective action as required.
Advanced skills to advise and consult management on all aspects of communications including developing effective communications strategies and dealing effectively with inquiries regarding sensitive or complex issues or information.
Advanced written, verbal, interpersonal communications, active listening and political acumen skills.
Advanced knowledge and understanding of technical applications to effectively manage/supervise professional technical staff, including design concepts, various media and mediums, applications, et cetera.
Strong skills to ensure production of high quality work within budget and time constraints.
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see: http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf For the complete University of California nondiscrimination and affirmative action policy see: http://policy.ucop.edu/doc/4000376/NondiscrimAffirmAct
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.