The Office of Continuing Professional Development (OCPD) serves the University of Minnesota as well as statewide, regional and national clients in providing continuing education credits for educational activities that serve the mission of fostering lifelong learning for activity participants. As we continue to position our department as a leading continuing education provider we are seeking a marketing intern interested in providing strategic recommendations on how to support our future vision for this team within the University of Minnesota’s School of Medicine.
The Marketing Intern will have the opportunity to help shape the marketing strategy of the Office of Continuing Professional Development. The person will have the opportunity to work on a team committed to providing an exceptional learning experience to participants of our education activities. We are seeking a marketing intern who will contribute to building our marketing efforts locally, regionally and nationally. The marketing intern is essential to building brand awareness, promoting services offered by OCPD, providing consulting to clients as needed, and creating strategic visibility for our course offerings in the community, locally and nationally.
The ideal candidate will begin in late August and continue with the project until early November.
More information on the Office of Continuing Professional Development please visit www.cme.umn.edu
Primary Duties and Responsibilities include but are not limited to:
Develop a marketing and advertising plan for the OCPD.
Conduct pricing value research and propose advertising budget.
Analyze activity marketing trends.
Create and distribute flyers, eblasts, posters, brochures and office newsletter.
Offer marketing services for clients.
Promote services of the OCPD.
Ensure course information is distributed to relevant organizations for posting.
8-10 weeks at 10-12 hours per week; specific hours to be determined.
Must be a currently enrolled U of M student majoring in marketing, sales, communications, journalism, or other related field.
Understand marketing analysis, target audiences and strategies for increasing attendance.
Demonstrate ability to see a project through from conception to completion.
Ability to generate effective marketing materials such as email communications and brochures.
High attention to detail, superior problem-solving skills, and an analytic mindset.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.