We are looking for a progressive digital savvy Marketing Manager to support the growth of our community and promote registrations to our events through digital marketing communications campaigns.
SEGD, the Society For Experiential Graphic Design, consists of a small team of 8 staff who do a lot with big ideas and very little budget. Ours is a get your hands dirty, can-do culture from building our website to running our conference. We act more like a digital start up than most associations placing heavy emphasis on our digital capabilities.
SEGD is growing strongly at about 11-15% a year with the intention of accelerating that to about 20-25%
You'll be responsible for growing registrations to the association’s events and supporting membership growth. The right candidate would ideally have a proven record of success in growing community and event registrations for associations.
On a day-to-day basis the role is mainly a digital marketing communications function, including all of SEGD’s social media activities. However, how we are marketing ourselves now is not going to achieve the desired growth. In order to succeed in this role over time, the right candidate will need a formal training and understanding of marketing and how to bring other elements of marketing such as data mining, user research, product development, PR and brand into play.
The ideal candidate would possess six main strengths:
Strong writing and communications skills to produce effective marketing communications materials.
A clear sensitivity and respect for design. A formal training as a designer is a definite advantage.
The skills/competence to do user behavior research to uncover the latent needs of our members
A good understanding of how marketing works as it will be needed in the long term to improve the effectiveness of the marketing function within SEGD. The candidate will need to be able to design, implement and execute a full marketing function.
Over the long-term the candidate will need to be able to work with the SEGD team to match the capabilities of the organization with the real needs of our members (the product/service marketing function) and contribute to producing new service offers to meet those needs through digital services.
Should be an out-of-the-box thinker who can motivate busy professionals to participate
You will be responsible and accountable for:
Writing and producing SEGD’s weekly e-newsletter
Managing and contributing to all of SEGD's social media communications
Developing and publishing all marketing collateral on the website
Measuring and tracking the results of all campaigns
Working on continuous improvement of conversion rates through the redesign and rethinking of our collateral, messaging, creative and reach
Continuously growing our connections with our associated communities on-line and growing our marketing lists and participation in the communities related to SEGD.
Work with the CEO on campaign and service development to grow event registrations by at least 15% a year
The travel requirement is light (10%) outside of 2 events a year, the Annual Conference in June and Xlab in November.
What you will need to get the job done:
Bachelors degree in Marketing or Design
Clear understanding of Marketing
Clear understanding and experience of Marketing Communications
Analytical as well as creative thinking skills
Strong creative writing skills and an ability to craft marketing copy
Comfortable calling vendors and contacts by phone
Experience with Drupal or other open source web CMS
Self starting entrepreneurial spirit.
Results driven marketing professional.
Experience driving registrations for conferences and events
Work well under pressure and be used to working to revenue budgets
Are you up for the challenge?
Additional Salary Information: SEGD offers a rich benefits package including 100% health, dental and vision coverage, a 401k match, life insurance, generous vacation time and the usual personal leave and holiday schedule.
SEGD is the global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place.
We are graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in shaping content-rich, experiential spaces.
We are 1800+ members in 20+ countries.