This position will lead the strategy development and execution of SXC's direct to consumer marketing efforts, around the Discount Health Card.
SXC is increasingly engaging in direct to consumer activities. In order to build the discount health card business, it is necessary to capture the attention and interest of the consumer, making our offering compelling and relevant. This must be accomplished in a way that is creative and cost-effective, with iterative, continual improvement in acquisition cost.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Developing comprehensive marketing plan for specific clients, including Big Apple Rx to reach the goal of profitable consumer acquisition. Managing strategic development and execution of integrated consumer marketing communications for Big Apple Rx to meet defined goals for growth. Defining and developing - in conjunction with account team - strategies for affiliate marketing programs to broaden marketing reach and build volume. Defining and developing marketing campaigns to capture profitable new business (clients). Project management of various web/digital/mobile/social media initiatives related to consumer acquisition. Develop innovative strategies to reach and acquire new consumers. Develops new ways to build the marketing network to acquire in the most profitable manner. Develop and maintain business relationships with counterparts at Big Apple Rx and key affiliates. Manage outside agencies - Advertising, PR, Media, etc. Analysis of results, costs, etc. and constantly applying learning to modify the approach.
