The Manager, Brand Communications reports to the Director of Brand Strategy and Enterprise Marketing. Under limited supervision, the Manager, Brand Communications is responsible for the planning, implementation, control and evaluation of branded marketing communications that meet, align and fulfill the overall enterprise marketing strategy for MUSC, MUSC Health and MUSC Children’s Health (MUSC entities). This role manages the execution of planned enterprise marketing/co-marketing communications with community partners, including the development, implementation and evaluation of marketing/promotional plans/tactics that enhance MUSC’s image, support business growth and achieve measurable objectives.
Bachelor’s degree and minimum 7 years in marketing, communications and community/affiliate engagement required. Master’s Degree in Marketing, Business Administration, Health Administration or related field strongly preferred. Skilled in marketing communications including integrated campaign planning and execution; promotional techniques achieving intended KPIs; intimate knowledge of media buying; and analytic capabilities such as fair market valuation, digital analytics, data-driven strategies. Strong project management skills a must. Possess a broad knowledge of health care delivery systems/academic medical centers; excellent verbal/written competencies and ability to produce quality work in a timely fashion with limited supervision.
Founded in 1824, The Medical University of South Carolina (MUSC) continues the tradition of excellence in education, research and patient care. MUSC educates and trains more than 3,000 students and 700 residents in six colleges and has nearly 13,000 employees, including approximately 1,500 faculty members. As the state’s only academic health science center and largest non-federal employer in Charleston, the university and its affiliates have collective annual budgets in excess of $2.4 billion, with an annual economic impact of nearly $4 billion and annual research funding in excess of $250 million. MUSC operates a 700-bed medical center, which includes a nationally recognized children's hospital, the NCI-designated Hollings Cancer Center, a Level I trauma center, Institute of Psychiatry, more than 100 outreach locations across the state, and South Carolina’s only transplant center.