The Executive Director of Marketing & Communications serves on the leadership team of the Vice President for Enrollment Management and provides leadership for the planning and execution of the College’s branding, marketing and communication strategy. The Executive Director leads and manages the staff and operations of the College’s Marketing and Communications department. S/he leads efforts to solidify and refine the College’s brand identity in support of our Mission and Values.
- Create comprehensive integrated marketing and communications plans and oversee the execution of the strategies and tactics to meet the College’s strategic goals. - Collaborate with Enrollment Management leadership to ensure alignment and execution of marketing and recruitment with strategic recruitment priorities. - Manage the marketing operational budget, ensuring strategic alignment of resources to meet institutional priorities. - Track and evaluate the efficacy and impact of marketing and communication strategies through constant review of KPIs against industry benchmarks and institutional enrollment goals. - Use research and data analytics to inform decision-making. - Manage and evaluate marketing and communications staff, including staff responsible for project management, print and digital creative, web properties, enrollment marketing planners, ad buying, public relations, and Presidential communications. - Work closely with campus partners (Admission Directors, Deans, Faculty, and Department Headers) to ensure brand consistency. - Create and direct creation of digital and print content, including recruitment and advancement publications, digital marketing efforts (content ads, blogs, SEO, and SEM), email marketing, social channels, press releases, and the Scholastica magazine. - Ensure that the College’s commitment to diversity and inclusion is reflected in marketing and communication strategies.
Education & Experience: Bachelor’s degree in marketing, communications, public relations or a related field and a minimum of 7 years of proven success in a similar marketing leadership role, managing teams and influencing others in order to develop and achieve enrollment, marketing and communications goals; or an equivalent combination of education, training and experience.
- Strong organizational and project management skills. - Demonstrated ability to communicate effectively with diverse populations. - Ability to effectively position the College of St. Scholastica in the higher education marketplace and to guide efforts that deliver on the College’s brand promise.
For more information and to apply, visit www.csshrjobs.com. The College of St. Scholastica is an equal opportunity employer committed to creating an educational and work environment that is rich in diversity, inclusive and supportive of all students, faculty and staff. Individuals from diverse racial, ethnic, and cultural backgrounds and persons with disabilities are strongly encouraged to apply. While there is no religious requirement, we are interested in individuals who value and support the rich Catholic Benedictine heritage of the College of St. Scholastica.
About The College of St. Scholastica
CSS was founded in 1912 under the sponsorship of the Benedictine Sisters, with a mission of providing intellectual and moral preparation for responsible living and meaningful work within the context of Catholic Benedictine values. The founding Benedictine Sisters offered courses to a class of six women students on the stately and beautiful Duluth campus. Today CSS programs are offered to more than 4,400 undergraduate and graduate students on the main campus in Duluth, as well as an online campus and satellite campuses in Brainerd, Cloquet, Hibbing, Grand Rapids, Inver Grove Heights, Rochester, Austin, St. Cloud, and St. Paul. The guiding principles of the Benedictines run deep in the roots of life at CSS. The College’s mission is to develop thoughtful and engaged leaders, sharpened and sensitized by their educational experience who are prepared and committed to serving and transforming the world. The values at the heart of the College mission---community, hospitality, respect, stewardship, and love of learning---animate the college community experience.
Duluth is a beautiful and vibrant city of 86,000 set on the shore of Lake Superior, the largest freshwate...r lake by surface area in the world. For outdoor enthusiasts, Duluth offers four seasons of first-rate opportunities: beaches, bike paths, jogging trails, ski resorts, cross-country skiing trails, boating and fishing sites, and rinks for skating, curling, and hockey. The Boundary Waters Canoe Area Wilderness is an easy drive. Outside magazine has recently named Duluth as the number one “Outside City” in the US. The magazine also named Duluth as a runner-up for the “best adventure hub” in a worldwide survey of destinations for outdoor activities. The College was also pleased to learn that the nonprofit American Institute for Economics ranked Duluth as one of America’s best small metropolitan areas for college students. Similarly, the travel site DreamPlanGo named Duluth in the Top Ten of America’s Most Scenic College Towns. Duluth’s public schools are Minnesota’s most highly ranked, the cost of living is considered reasonable, and the city has more acres of municipal public parks than any other city in the country. The arts scene is booming with galleries, music venues, and a lively theater and dance community.