The Marketing Technology Senior Specialist plans and executes assignments and projects related to administration and maintenance of the firm's websites, email campaigns, webinars, social media presence, and client relationship management (CRM) systems. This position works as a liaison with Business Development and Marketing Team members and Information Technology to perform a variety of audit and data quality assurance tasks to ensure accurate and prompt entry and reporting of marketing data. This position requires a strong interest in pursuing new technology, process improvement and best practices using existing resources, and making recommendations for the implementation of new resources.
This position requires strong communication, critical quick-thinking, and attention to detail. The candidate must be able to handle the demands and pressures of a fast-paced environment and have the ability to prioritize multiple projects simultaneously. It is expected that the candidate is technically savvy and detail-oriented. The candidate must be able to work independently and collaboratively with others in a team-oriented environment. He/she will need strong client service orientation and exceptional time management skills. This role works as part of a firm-wide team, reporting to the Chief Marketing Officer.
Website, Social Media, Email Marketing, and Data Management Systems
Manage all marketing technology systems, make recommendations to CMO for new technology and processes, and project manage implementation of new technology across the department.
Project manage and coordinate email campaigns related to firm events and assist in establishing processes and best practices for the department.
Serve as point person for the development of a new firm website(s) and as project manager for the overall project.
Monitor and report on analytics of email campaigns and social media posts.
Post content for website, blogs, social media channels, and client alerts.
Develop and execute the firm’s social media plan, including creation of simple graphics.
Generate and review scheduled audits to ensure quality and accuracy of reportable data.
Create graphics and templates for social media campaigns.
Design templates for use by others including PowerPoint, emails, and presentation materials.
Research and provide recommendations to keep the firm’s presentations technically advanced.
Lay out and distribute firm newsletters and alerts.
Manage and resolve bounceback emails and general inbox inquiries from recipients.
General Administrative Duties
Assist as needed in client development support for all practices within the firm, including research, tracking of activities, and updating of marketing materials.
Assist with graphics and design work as necessary.
This role will include miscellaneous tasks, duties, and responsibilities as assigned.
SKILLS AND ABILITIES
Positive attitude (approachable, courteous, respectful) and ability to maintain professionalism under pressure.
Demonstrates initiative and can work independently.
Technology Ninja with the ability and desire to learn new technology concepts and skills quickly.
Strong written and verbal communication skills.
Strong organizational and analytical skills.
Expert troubleshooting skills with clear ability to prioritize and resolve issues in a timely and thorough manner.
Ability to handle confidential information.
3-5+ years of relevant experience (legal industry or similar professional services environment preferred).
Proficient in Microsoft Office suite, InDesign, Photoshop; HTML or other layout / graphics services a plus.
Demonstrated knowledge of current marketing technology including CRM applications, marketing automation technologies, email marketing systems, and website/CMS systems.
Law firm experience is preferred.
About Porzio, Bromberg & Newman, PC
Porzio, Bromberg & Newman, P.C., is a mid-sized firm based in northern New Jersey, with five offices between Boston and Washington, D.C. The firm's 235 employees include 90 attorneys and 145 other professionals.