Dedicated marketing strategy development and support for Spain, Portugal and Andorra, covering wholesale and institutional channels
Preparation of marketing kits for funds sold in Spain, promotional emails and digital newsletters to share translated thought leadership and investment expertise-related content with clients and prospects
Launch of a dedicated website and relevant social channels to promote the brand locally
Work closely with overseas Sales teams - proactive approach with capability to propose the right thematic focus based on what is being done in other regions but also what the competition is doing in Spain and what the local market is focused on
Act as a Product Marketing manager for specific investment teams
Provide light support to the LATAM-US offshore sales teams.
Requirements:
5-15 years' marketing experience within asset management, preferably in marketing
Comfortable with digital marketing tools (email automation, social media, etc.)
Strong knowledge of the Spanish markets : key competitors, events, client types
Fluent Spanish speaker with a particular emphasis on written skills and knowledge of the financial market terminology and with experience working with sales teams
Very good level of written and spoken English - French a plus
Client-focused, but with an appreciation for the wider company objectives
Very organised and with ability to manage multiple projects simultaneously
Team-player who is able to work independently – enthusiastic and 'can-do' attitude
