The Marketing Assistant is responsible for assisting a Marketing Director with a portfolio of 5-7 retail centers located in Southern California, Northern California and/or Chicago, IL. This includes the implementation of both shopping center marketing aimed at assisting our tenants in maximizing their exposure to the communities our centers are in, as well as, exposure to our corporate marketing plans. This key position reports to a Marketing Director.
ESSENTIAL JOB FUNCTIONS
Assist with developing annual marketing plans which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts each center’s objectives
Work closely with tenants, vendors and communities to provide marketing assistance in the form of promotional events, sales analysis, merchandising plans, traffic analysis, direct mailers, advertisement assessments, and sponsoring local non-profit community organizations
Help with all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use
Conduct merchant surveys to assess the overall effectiveness of marketing strategies
Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center
Work with the public relations agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used
Assess, coordinate with and manage vendors who support our various on-site events
Drive the growth and engagement of our social media channels , as well as data collection, SMS, and E-mail (subscribers) for the specific centers
Develop and maintain professional business relationships with center retailers
Create corporate and regional advertisements
REQUIREMENTS / PERSONAL CHARACTERISTICS
Excellent in multi-tasking.
Excellent planning and organizational skills.
A reputation for honesty and integrity, and a highly developed sense of ethics and values.
Demonstrated strategic thinking and problem solving.
Ability to handle general office work (including telephone duties).
Proficient in Microsoft Outlook, Word and Excel.
Able to manage multiple interruptions and adjustments to priorities.
Superior collaboration and communication skills with executive presence.
Strong written and oral communication skills.
Able to adapt to diverse situations and people.
Highly detail oriented and a self-starter.
A bachelor’s degree in Marketing.
About NewMark Merrill Companies
NewMark Merrill owns and/or manages a portfolio of over 70 shopping centers representing over 1,500 tenants covering over 10,000,000 square feet, in three States.
NewMark Merrill Companies, LLC, is owned by President and Chief Executive Officer, Sanford D. Sigal. Since 1997, he has led NewMark Merrill in a community leadership role at the company's shopping centers in more than 45 cities throughout California, Colorado and Illinois ensuring we are an asset to every place we buy, manage and build shopping environments. The company also has a technology business called BrightStreet Ventures, which is a leader in using technology to help us succeed as a landlord, and for tenants to thrive by taking advantage of technology.
NewMark Merrill Companies works very hard to ensure that our shopping centers are successful for our tenants and the community. It’s mission statement is 1) To ensure every community is better by its involvement, 2) to give every tenant a great shot at being successful and recognizing the American dream of building a business that thrives and provides opportunities for their customers, and their employees, and 3) to enable every employee of NewMark Merr...ill to achieve their dreams, to be better for the experience of working at the Company, and to challenge themselves in ways that make them better people.
The Company’s growth has often landed it on the “Fastest Growing Private Company” lists by creating shopping environments that create meaningful experiences, bringing in tenants who cater to the customer and the community, and by supporting our neighborhoods through events, outreach, and being a role model of a corporate citizen.
We look for people who want to challenge themselves and create something amazing and aren’t afraid to make mistakes as a way to grow.