We're seeking a Digital Marketing Manager to play a key role in the planning and execution of the Research Marketing team's digital strategy. This role is responsible for the maintenance of optimization of our Marketing Automation System, web platform, marketing data analysis and reporting, digital persona creation, and SEO. This role will be critical to supporting our business in generating leads, renewing and engaging our current members, and to growing brand awareness in the market. Primary Responsibilities:Campaign Management, Execution, and Optimization Measure, analyze, and report on campaign and website performance to uncover actionable insights that will increase efficiency and performance of our digital marketing efforts Optimize utilization our Marketing department technologies to achieve renewal and/or sales goals Execute and recommend landing page, web page, social media, and email testing plans to optimize conversion performance for lead generation and retention goals Contribute to SEO, UX and cross merchandising strategies for our websiteStrategic Planning and Analysis Serve as main point of contact and strategic partner to the Acquisition Marketing, Retention Marketing, Web Development, and Research teams in regards to digital strategy Provide direction for a team on best practices for website, paid advertising, SEO, data analysis, and email optimization Recommend and train team members on best practice utilization of our Marketing Automation Platform (Eloqua) including but not limited to audience segmentation, behavioral targeting, lead scoring, to improve the effectiveness of our marketing campaigns Provide data driven recommendations for improving our conversion, renewal, and lead generation efforts and guide overall Research Marketing communication strategy Partner with the Web Development team to optimize webpages impacting digital campaigns and manage our Webtrends relationship and instanceContent Knowledge Maintain industry knowledge across a diverse range of topics in digital marketing and assigned health care terrain Continually develop expertise in digital marketing best practices and share lessons learned with Research and Marketing teams for sales and renewal optimization Continuously hone digital marketing technology expertise across a wide array of automation and optimization software platforms including but not limited to Oracle –Eloqua, Sprinklr, Sitecore, Webtrends Google Adwords and Analytics, and Visual Optimization Manager
Required Qualifications: Bachelor's Degree from an accredited College/University 4+ years of work experience 3+ years of experience in product marketing, digital marketing, marketing management, marketing communications or related roles Proven ability to make metric driven decisions using data analytics software Demonstrated experience within the digital marketing industry Experience using HTML coding to build webpages and emails Experience building, implementing, and monitoring performance of an SEO strategy Knowledge of Digital marketing methods and best practices Propensity for easily mastering new technologies Demonstrated understanding of lead generation and the marketing-sales funnel Experience with Eloqua or other marketing automation technology Experience managing website content using Sitecore or other content management system Experience using the principles of user experience and web optimization analytics such as Visual Website Optimizer to improve website performancePreferred Qualifications: Experience translating business and sales goals into actionable Digital Marketing campaigns Knowledge of lead generation, ROI analysis, and digital campaign optimization Experience with Salesforce or other CRM Experience managing PPC campaigns like Google Ads Experience managing social media campaigns and using tools such Sprinklr Experience with online advertising including SEO, SEM, display ads and social media adsCareers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Internal Number: 759152
About UnitedHealth Group
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.