- Generates all content for company websites which includes: blog posts, articles, news, slider images, product listings, product imagery, videos, banners, logos, forms
- Manage and maintain all company websites
- SEO/SEM Refinement for company websites
- Google Analytics reporting and tracking
- Creating/coding, testing, refining, and distributing all press releases
- Managing and maintaining contact lists
- Posting, maintaining, and responding to customer inquiries on various community industry-focused forums
- Responsible for all aspects of marketing including, but not limited to, conceptualizing and implementing marketing campaigns, recognizing and securing marketing opportunities that yield return.
- Must possess the ability to accurately present and discuss new and existing projects and designs to management, collaborating on final plans, designs, and intended results.
- Responsible for the creation and publishing of all videos related to marketing campaigns.
- Responsible for all aspects of advertising.
- Conceptualize, design, record, and edit all event videos, installation videos, and general advertisement videos.
- Conceptualize, design, and implement all forum banners, web banners, product packaging, stickers, decals, signs, labels, media kits, digital assets, web design
- Must possess the ability to accurately present and discuss new and existing projects and designs to management
- Create ongoing social media and content strategies and plans.
- Implements those plans from concept to finalization, incorporating processes into day-to-day operations.
- Develop and maintain all social media campaigns
- Manages and oversees all aspects of social media product implementation.
- Track and assess social media conversion rates and make changes to social media accounts to improve performance.
- Regularly evaluate the effectiveness of social media programs and initiatives, making changes to support business goals.
- Apply creativity and innovation in developing content that will engage consumers and enhance the brand.
- Proactively identify and evaluate social media partnership opportunities.
- Monitors and responds to all social media outlets: pages, sites, blogs, etc. on daily basis and acts as community manager.
- Adobe Creative Suite: Premiere CC, InDesign CC, Photoshop CC, Illustrator CC, Dreamweaver CC, Acrobat Pro X
- Google Analytics, Instagram, Facebook, Google+
- Microsoft Office: Word, Outlook, Excel, PowerPoint, OneNote
- 5 years of graphic design and video editing experience
- 5 years of marketing experience
- 2 years web development/design experience
About Paramount Automotive
Since 2008 Paramount Automotive has provided automotive enthusiasts with innovative, stylish, high quality products at extremely competitive pricing. As a leading industry manufacturer we have integrated Robotic Welding and CNC equipment into our relentless pursuit of increasing product quality and reliability.Driven by feedback from our customers, sales staff and customer service, our engineers and design team work diligently to develop and perfect product that launches the absolute latest trends and improvements for a wide variety of vehicles and restyling tastes.Whether you drive a Truck, Jeep, or SUV, Paramount Automotive understands the basic desire to display your individual tastes and design a vehicle that matches your particular style, personality, and interests. If you’re a hard core dedicated off-roader, or prefer to cruise the local boulevard looking good, Paramount Automotive has an impressive selection of products to display the proper attitude and flair.At Paramount Automotive our goal is to constantly expand, improve, and refine the quality of our products, customer service, and respond to the needs of our customers. Building relationships and loyalty with our custom...er base is critical to our success where we are focused as never before. With assistance from our highly valued customers we feel confident that Paramount Automotive will continue to develop the kind of high quality, inventive, and affordably priced products that promote sustained market growth well into the future.