The Association for Research in Vision and Opthalmology (ARVO)
March 28, 2018
Full Time - Experienced
4 Year Degree
Senior Manager of Marketing - ARVO
As ARVO’s Senior Manager of Marketing, you will report to the chief marketing and communications officer (CMCO) and work collaboratively with other members of the marketing and communications team. You will apply your marketing expertise as you work across departments within ARVO including meetings, education, journals, the ARVO Foundation, chapter affiliates, membership, and technology, to develop and implement cohesive marketing programs that align with ARVO’s business goals and strategic plan. Specifically, the Senior Manager of Marketing will contribute to marketing activities that drive membership retention and recruitment as well as external promotion of events and meetings, journals, education resources, and other products and services in order to increase participation and revenue streams for the association.
Additionally, you will work closely with colleagues who organize meetings where our scientist members share their research, publish journals, build education and mentorship programs, develop education and training and communicate to the public and policymakers about the importance of investing in vision research and in our members. ARVO’s international membership will offer the opportunity for you to develop marketing that targets a broad and diverse audience.
Conducting research to develop innovative treatments and cures for eye and vision disorders and blindness is what our members do. It is through passion and commitment that our nearly 12,000 researchers and physicians strive to make new discoveries. The Association for Research in Vision and Ophthalmology (ARVO) staff spend every day supporting these innovative researchers and clinicians from around the world so together we can save the prevent, cure, or treat eye and vision related disease and ultimately save the sight of many.
Eye and vision research is not always an easy career to pursue. Funding is often a challenge. Access to a diverse group of scientists is vital – to share lessons learned and expertise, for mentoring, and to build collaborations so that discoveries can be turned into treatments and cures for patients. In addition to ARVO’s highly recognized and attended annual meeting, ARVO has online programs, products, and services including three peer-reviewed scientific journals. ARVO’s board of trustees and staff work together to identify strategies that lead to new and enhanced products that bring value to our members and their work.
Innovation is key to our members’ work and it is also key to how we manage ARVO. We welcome different perspectives and initiatives. We are constantly looking for new, better ways to support our members and we offer many opportunities for our colleagues with fresh ideas to contribute to these efforts. We believe that new discoveries for treating blindness are around the corner and we believe that ARVO – and in turn, all of us who work here – can play at least a small role in supporting the scientists and doctors who will make those discoveries.
Responsibilities of the Senior Manager of Marketing
Work with the chief marketing and communications officer to develop and execute marketing strategies specific to ARVO meetings, journals, membership, educational courses and products and jobs board.
Manage ad buy programs for ARVO that encompass an appropriate and strategic mix of print and digital to promote ARVO meetings, products and services to a variety of audiences.
Manage relationships with marketing vendors including jobs board, mailing list brokers and others.
Develop marketing copy and collateral pieces for print and digital advertising, in alignment with ARVO branding guidelines. Collaborate with designers for creation of ARVO ads.
Monitor website usage and develop reports.
Partner with the digital designer in the development and production of videos to promote ARVO initiatives.
Maintain schedules for ARVO exhibits at internal and external meetings and events. Work closely with the exhibit and advertising sales vendor to track and fulfill sponsorship ads onsite at ARVO meetings and online.
Research and maintain lists of external audiences (by industry and by organization/society) for specific ARVO meetings, products, services, and journals. Research and purchase postal and email lists appropriate for promoting ARVO activities. Work with list vendors to develop and execute campaigns.
Manage editorial calendar, marketing campaign schedules and tactical marketing plans.
Qualifications of the Senior Manager of Marketing
Bachelor’s degree and a minimum of 7 years of experience in marketing, communications, or promotion or similar.
Experience with all facets of marketing (researching the target audience, buying mailing lists, writing copy, gathering and monitoring metrics/analytics, developing/tracking campaign schedules, cross-marketing with other associations, etc.).
Experience developing and executing integrated marketing campaigns.
Experience running marketing campaigns via email, print, and online ads.
Clear and succinct verbal and written communications; excellent editing and proofreading skills.
Strong understanding of website content management systems, email campaign platforms (familiarity with Real Magnet is a plus), online networking, social media platforms and related business productivity software such as Microsoft Suite.
Excellent interpersonal skills; demonstrated ability to work collaboratively across departments and understand each department’s marketing needs.
Strong organization, time and project management skills. Experience managing competing priorities and projects within deadlines and on budget.
Basic knowledge of print and video production including familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere and After Effects) is preferred.
Knowledge/experience with exhibit floor processes and fulfillment is preferred.
Ability to travel domestically and internationally.
Experience working for or with a nonprofit association is preferred.
Attributes of the Senior Manager of Marketing
Curious. You are intellectually curious and eager to understand. You ask questions of your colleagues at all levels, listen and learn. You notice trends and ask why.
Process-oriented. You are organized. You efficiently manage multiple tasks, allocate and optimize resources, manage timelines and meet deadlines. You take things from start to finish.
Collaborative and transparent. You are grounded in our organizational values of sharing information and working cooperatively. You value working in a cohesive team environment where everyone works hard and relies on each other to pull it all
Adaptable. You anticipate and respond to change in a fast-paced environment with a willingness to learn new and better ways of approaching your work. You smoothly manage through ambiguity and shape answers to questions when no template exists.
Focused. You are self-motivated and driven. You don’t just show up for work on time; you also have a strong work ethic and are highly productive. While we work closely together, we trust you to exercise independent judgment, do your job well and know when to seek guidance from senior staff.
Creative. You are forward-thinking and inventive, theorizing about “what can we do?” and suggesting new ideas for experimentation.
Analytical. You are comfortable in the data; you go beyond giving us the numbers and tell us how to interpret the data to drive the desired results.
What’s Attractive to the Right Senior Manager of Marketing Candidate?
ARVO is a growing organization and marketing is key to our continued success. You will play a key role in a results-oriented, organized, well-run, well-staffed association. Decisions and conversations are evidence-based and results-oriented, with clear strategic priorities.
You will have the tools (technology and otherwise) to perform your duties and responsibilities effectively. ARVO is not afraid to embrace new technologies (website customization, SEO, and advanced marketing analytics) that support the mission.
You will report to, and learn from, an experienced manager who is well versed in communications and public relations, but you will quickly become the marketing guru.
This is an intellectually stimulating environment and an organization that works passionately and enthusiastically to fulfill our mission. You will enjoy a collaborative and collegial work environment with a shared purpose where your hard work will be noticed and appreciated. Many of our colleagues have long tenures with ARVO and a lot of institutional knowledge about best practices.
We offer a flexible work schedule, including telework options, and pride ourselves on being family-friendly.
You will enjoy a competitive salary and a generous and comprehensive benefits package including medical, dental, and vision insurance; short- and long-term disability; vacation and sick leave; paid holidays; metro benefits; retirement savings plan; and more.
To Apply for the Senior Manager of Marketing position with ARVO:
Use the "Apply" button on this page or simply email your resume to Gina Schurman at email@example.com with “ARVO – Senior Manager of Marketing / 2018-2297 ASAE” as the subject of the email.
Please Note: The internal title for this position is Assistant Director of Marketing.
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