The Optical Society (OSA) is recruiting for a Director, Membership & Marketing for our Membership Department. The Membership team is responsible for a comprehensive membership program that results in meeting organizational key results in acquisition and retention. The team is also tasked with the efficient administration and operations of a membership body totaling 21,000 individuals from around the world. The Director, Membership and Marketing, leads the development and management of recruitment and retention promotion; utilizes research and trend analyses to set effective strategies; and engages in consistent tracking, assessment, and reporting of marketing efforts. The Director, Membership & Marketing should be a proven collaborative leader with expertise in relationship building, project management, and modern marketing practices and the business acumen to manage the strategy, portfolio, and be consistent with brand alignment of the Society’s member and program marketing messages in the context of OSA’s dynamic, mission-critical activities.
Identify high-value sales territory, channels, and prospects to meet membership and revenue targets, in collaboration with stakeholders.
Present, promote and sell products/services/memberships using solid sales techniques to existing and prospective customers
Responsible for communicating to current and potential members via telephone calls (outbound and inbound calls), direct mail, social media interactions, and email communication.
Evaluate Marketing & Sales efforts on a continual basis to ensure quality is high, goals are being met, progress is recognized, and in areas to grow our market share.
Oversees the development of global membership campaigns that meet diverse needs in all parts of the world, supporting their efforts to increase and retain members in all populations.
Develop and implement a plan to recognize member milestones, such as certifications, anniversaries or awards
Leads the development of a comprehensive marketing plan to increase acquisition and retention of OSA members overall—and select membership categories in particular.
Leads marketing efforts on transitioning long-term OSA members to multi-year or lifetime categories; accomplishes research on members who are currently in multi-year membership categories, develops demographic profiles for each multi-year option, and determines those most likely to choose a multi-year membership. Determines target segments for each multi-year option, and develops key messages, value statements and prioritization of benefits for each option.
Leads marketing efforts on encouraging long-term OSA members to apply for Senior Membership status; analyzes the Senior Member designation and its overall impact on OSA membership retention. Researches members who are currently Senior Members and develops a demographic profile to determine those most likely to apply.
Leads marketing efforts to increase acquisition and retention of members, including the transition of students to individual members post-graduation. Assesses the impact of student membership in career development; develops case studies for future recruitment efforts.
Leads marketing efforts to source prospects external to OSA’s house list. Analyzes conversion rates to determine efficacy of all prospect lists. Develops targeted marketing campaigns with customized messaging based on types of lists used.
Oversees the quality and accuracy of member communications—including onboarding materials, the bi-annual Member Resource Guide, and monthly member newsletter.
Facilitates the cross marketing of OSA’s products and services.
Oversees the management and efficiency of the membership module within OSA’s AMS database.
Actively participates in Membership and Outreach Programs Council activities.
EDUCATION AND EXPERIENCE:
7 or more years of relevant association management experience
3 years of experience managing/supervising a team
SKILLS AND ABILITIES:
Excellent written and verbal communication and proofreading skills
Strong project management and problem solving skills
Strong organizational skills with keen attention to detail and ability to multi-task to meet multiple deadlines
Knowledge of complete marketing cycle and ability to function in all phases. Must have experience developing a variety of marketing materials—including working with external vendors on production and distribution
Experience managing lists for email and direct mail marketing
Experience with social media and on-line marketing (banner ads, web content, content/inbound marketing, and Google AdWords)
Basic knowledge of income/expense accounting
Technologically proficient with a solid understanding of and ability to use appropriate software products. In the Microsoft Office Suite, familiarity with Access and advanced capabilities in Excel are preferred
Graphic design capabilities in print and electronic formats and experience with print production. Some experience in the Adobe Creative Cloud suite is preferred: Dreamweaver (or HTML), Illustrator, InDesign, and PhotoShop
Experience with netForum—especially with reports and queries—and Tableau dashboards is preferred
Interest in science is a plus
Strong customer service orientation
Ability to travel (less than 10%)
Located in the Dupont Circle neighborhood of Washington, DC, OSA offers a competitive salary and excellent benefits. Please send your resume and cover letter with salary requirements to firstname.lastname@example.org.
About The Optical Society
Founded in 1916, The Optical Society (OSA) was organized to increase and diffuse the knowledge of optics, pure and applied; to promote the common interests of investigators of optical problems, of designers and of users of optical apparatus of all kinds; and to encourage cooperation among them. The purposes of the Society are scientific, technical and educational.