Assistant Director of Marketing Strategy & Fan Experience
University of Maryland-College Park
February 12, 2018
College Park, Maryland
Full-time - Experienced
4 Year Degree
The Assistant Director of Marketing Strategy & Fan Experience will work as a member of the Intercollegiate Athletics Marketing Strategy & Fan Experience staff and serve under the direct supervision of the Director of Marketing Strategy & Fan Experience. This individual will oversee marketing plan development and implementation, ticket sales, sponsor activation, and event presentation for Volleyball and Men’s Lacrosse with a key focus on maximizing ticket revenue, increasing fan attendance, and enhancing the Maryland Athletics brand.
The Assistant Director will oversee student/on-campus engagement for football and will be responsible for planning and producing the Red/White Football Spring Game. Additional responsibilities include: Football, Men’s Basketball, Women’s Basketball and Olympic sport gameday operations, fan development and revenue generation, as well as assisting the Associate Director of Marketing Strategy & Fan Experience with the execution of fan surveys, focus groups, and data analysis.
The Assistant Director of Marketing will also oversee and manage the student internship program, serve on the “Terps After Dark” planning committee, coordinate all Olympic sport photo shoots and collateral design, and provide assistance with various duties as assigned by the Director of Marketing Strategy & Fan Experience.
To Apply: Submit applications electronically at https://ejobs.umd.edu. Search for position number 117455. For best consideration applications should include (1) cover letter, (2) resume, and (3) names and contact information of at least three references. More information on Maryland Athletics can be found at www.umterps.com.
For Best Consideration: Apply by February 18, 2018
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.
Education: Bachelor’s degree required in sports management, marketing, advertising or another related field or equivalent education/experience required; five years of experience without a degree.
Experience: Minimum of one (1) year of sports marketing experience required.
Knowledge, Skills and Abilities: Proficiency with all Microsoft Office applications (Word, Excel, PowerPoint) and Adobe Photoshop. Must be able to work flexible hours, including frequent evenings and weekends.
Sports marketing experience in the NCAA Division I at a Power 5 institution preferred. Experience with revenue generating sports is preferred.
Internal Number: 117455
About University of Maryland-College Park
The University of Maryland is a member of the prestigious Association of American Universities and is located on a beautiful campus located eight miles north of the nation's capital in College Park, which was recently rated "Best place to Raise Kids in Maryland" by Bloomberg.com. The campus is also near Columbia, Maryland, which was listed as the #2 “Best Place to Live” by Money Magazine. The Athletic Program has won 20 national championships over the last 15 years and is a charter member of the Big Ten Conference. Currently, 78 of the University's academic programs are ranked in their respective Top 25 nationally.